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Sharing Ideas and Case Studies
10 ways to increase Holiday campaign sales for Cannabis & Hemp/CBD Industry
In the fast-paced digital world, capturing attention within a short span of time is highly important. We need to grab Attention, build up Interest, generate Desire & motivate Call to Action with our Digital Marketing campaigns. Holidays are proven to...
Watch WebinarThe Rise of Programmatic Ads for Cannabis & Hemp/CBD E-Commerce Success
In a digital economy, capturing the attention of consumers can be a difficult undertaking. A programmatic platform is the most efficient approach for cannabis and CBD marketers to reach any digital audience. Programmatic advertising began as a way to repurpose...
Watch WebinarHow to Optimize Holiday Season 2021 Sales for Cannabis & Hemp/CBD industry
When holiday shopping kicks into full swing, luck will favor the prepared. Proper planning and execution are what separate the eCommerce winners from the losers – especially during the holidays. Nothing beats a holiday shopping season that exceeds expectations for...
Watch WebinarHow to win Abandoned shopping carts for Cannabis/CBD & Hemp E-commerce
Online retailers must continue to focus on excellent buying experiences to convert shoppers into paying customers in today’s experience-driven online environment. Reducing shopping cart abandonment is necessary for driving up conversion rates and your bottom line. Win back campaigns are...
Watch WebinarE-commerce Retargeting Strategy for Cannabis & Hemp/CBD Industry
E-commerce retargeting for the Cannabis Industry is an essential component to your digital marketing strategy. Retargeting ‘recaptures’ the attention of users who are already familiar with your brand and product offerings to varying degrees. Aligning your retargeting campaigns with shoppers’...
Watch WebinarNative advertising Platforms for Cannabis & HempCBD industry in 2021
Native advertising can help brands become leaders in their industry by appealing to users with high quality, relevant content. As named, Native Ads blend into the platforms on which they sit and do not appear to be advertisements. CBD Advertising...
Watch WebinarAdvance UTM Tracking of Paid Media Success for Cannabis & Hemp/CBD Industry
Urchin Tracking Module (UTM) is an evaluation parameter to track the effectiveness of online marketing campaigns. For the success of paid media in the Cannabis/Hemp industry, UTM parameters are a game-changer. Knowing your market is essential to serving the customer...
Watch WebinarHow to Run Programmatic Advertising for Cannabis & Hemp/CBD Industry
The introduction of programmatic ads has dynamically changed the online advertising landscape. It has opened doors to utilize sophisticated concepts such as machine learning and artificial intelligence to make your ads more personalized and efficient. In e-commerce, and with Cannabis...
Watch WebinarSearch & Social Integration: Toolkit for Cannabis & Hemp/CBD Industry
”Social networking” and ”Searching” ranks as the top two consumer online activities globally. What happens if you combine them together? Consider this fact: Conversion rate rose as high as 68% when advertisers integrated their search campaigns with social advertising. So...
Watch WebinarThe Shift to Brand-based Advertising in Cannabis & Hemp/CBD Industry
Now in 2021, more than ever before, consumers are choosing brands whose messaging, marketing, and values go beyond the product and speak straight to the heart of the consumers. In fact, 71% of consumers consider brand trustworthiness and identity to...
Watch WebinarWhy your E-commerce Website should be Top Priority in Cannabis & Hemp/CBD Industry
Where do people shop for CBD and Cannabis products? According to research, most people have made offline purchases of CBD products from retail drugstores through 2019. But then COVID-19 happened and CBD startups are increasing. The shift…most CBD products from...
Watch WebinarStreamlining your 2021 Marketing Plan to Attain Goals in Cannabis /Hemp/CBD
The cannabis market continues to reach new levels of revenue (global market size expected to reach USD 73.6 billion by 2027) and shows promise for employment growth. Hence more and more states and regions are making regulations to allow businesses...
Watch WebinarThe Best E-comm Marketing Channels in 2021 for Cannabis & Hemp/CBD Industry
Over the past couple of decades, there has been a significant shift from traditional retail to e-commerce with the advent of the internet. The Cannabis industry, though quite young, has not been untouched by the phenomenon. Convenience and the ability...
Watch WebinarThe Digital Marketing Trends in 2021 for Cannabis/Hemp/CBD Industry
The Cannabis/Hemp/CBD industry, though in its earlier stages, is generating much buzz in a variety of sectors, ranging from health and wellness to personal care and lifestyle. According to research, the legal marijuana market will cross $70 billion by 2027...
Watch WebinarThe Best Off-Page SEO Strategies for Cannabis & Hemp/CBD Industry
Off-page SEO is a way of enhancing a brand’s online and offline presence leveraging content, relationships, and links. This creates an all-around optimized experience for the prospective client and for search engine crawl bots as well. It basically results in...
Watch WebinarHoliday Planning Strategies for Cannabis & Hemp/CBD Industry
The COVID-19 pandemic has changed so much of our lives in 2020. It has altered the way we communicate with our friends, family and colleagues; the amount and the way we consume media; and even the way we shop. Marketing...
Watch WebinarHigh Impact Email Marketing for Cannabis/Hemp/CBD Industries
With all the new channels to reach prospective customers today, Email Marketing remains a high impact and very cost effective way to generate leads. Email Marketing is tried & true and continues to provide many benefits to marketers, from building...
Watch WebinarEmerging Social Media Marketing For Cannabis/Hemp/CBD Industry in 2020
Social media advertising is an option, but unless you follow the rules of the specific social media platforms where you hope to place ads, you’ll be out of luck. The reality is that social media advertising is challenging (if not...
Watch WebinarHow to Grow Leads & Revenue via Paid Media in Cannabis/Hemp/CBD Industries
Every business marketing funnel starts with leads. Before you can convince customers you’re the best choice for their business, you have to get their attention and convince them it’s worth learning more about your business and your products & services....
Watch WebinarHow to Increase Online Leads and Revenue in Cannabis/Hemp/CBD Industry Via Organic Media
Your website is more than a digital placeholder – or at least it should be. Whether you use your website to generate visits to your brick-and-mortar location, sell products online, or boost subscription rates, this webinar can help you generate...
Watch WebinarGoogle Featured Snippets & Voice Search for Cannabis & Hemp/CBD Industry
“The rise of featured snippet & voice search is on the minds of every cannabis marketer, as voice assistants continue to influence how your customers search for products and services online.” To gain traffic and increase sales you need to...
Watch WebinarRoadmap To SEO Success & Current Updates – For Cannabis/Hemp/CBD Industry
Why SEO Is Critical For Cannabis And CBD Businesses? If your site offers CBD or other cannabis-derived products, chances are Google and Facebook will restrict most—if not all—of your paid online advertising. It can be super hard to get your...
Watch WebinarPaid Media Mistakes are costly (And Here’s How You Can Fix It)
You are wasting your money in paid media, if you don’t know 2020 Paid Media Strategies & Tricks for Cannabis & Hemp/CBD Industry. Spokes Digital’s experience in this industry would help you to save the money that you haven’t lost...
Watch WebinarKeyword Research Strategy in 2020 for Cannabis & Hemp/CBD Industry
“By 2021, mobile ecommerce sales are expected to account for 54% of total ecommerce sales.” Spokes Digital is continuing its webinar series with a discussion of “Keyword Research Strategy in 2020 for Cannabis & Hemp/CBD Industry.” The power of keyword...
Watch WebinarThe Rise of Mobile Commerce in Cannabis & Hemp/CBD Industries
“By 2021, mobile ecommerce sales are expected to account for 54% of total ecommerce sales.” How the growth in the Cannabis and Hemp/CBD Product industries is anticipated to play a pivotal role in the industry’s growth that paves the way...
Watch WebinarPromotional Strategies to Boost Online Sales for Cannabis/Hemp/CBD Brands
There are a variety of content restrictions in Cannabis and CBD Product industries, most notably in Paid Advertisements, PR and other Non-Paid Promotional communications. This session of webinar explored the possibilities of overcoming these restrictions and challenges to get your...
Watch WebinarAnalysis + Analytics: eCommerce Marketing Solutions for Cannabis & Hemp/CBD
By using relevant data and metrics, we explored and discussed points which supports and even drives decision-making to grow their business. External market data, included customer behavior, regulatory policies, competitive intelligence. Internal performance data, included traffic, top sellers, demographics, etc....
Watch WebinarBest Practices for Cannabis and Hemp/CBD Content Marketing
It is imperative for a business to connect with its target audience and build a trusting relationship with them to generate more revenue. In turn, customers expect consistent and high-quality content on a website which proves to be an influencing...
Watch WebinarShifting Consumer Behavior & Current Ad Opportunities in Cannabis Industry
The ongoing COVID-19 pandemic has changed the way we work, shop, and communicate with one another more than any other disruption in recent history. Consumer demands and behaviors have rapidly changed. In turn, brands have had to quickly adapt to...
Watch WebinarCannabis and CBD Product Marketing in 2020
Cannabis Businesses are facing unusual challenges due to several advertising restrictions. We shared our experience and expertise in the cannabis and CBD product industries to help with such advertising challenges. It is a perfect time for companies to leverage their...
Watch WebinarSpokes Digital, Inc., supports Get Together Foundation in presenting an Online Concert “All Together Now”
The online event, which helped the city of Los Angeles, also featured previously announced entertainers such as Smokey Robinson, Rick Springfield, Jeff Bridges, Mike Love, Micky Dolenz, Paul Rodgers, Mickey Thomas, Melissa Manchester, Denny Laine, and dozens more. Los Angeles,...
Watch WebinarMarketing Strategies for Capturing Opportunities in Any Market including COVID-19
In this webinar, digital marketing and industry experts Varun Patel and Lauren Laplante – Rottman of Spokes Digital discussed the digital marketing fundamentals and strategies that are specific to the Cannabis and Hemp/CBD Product industries. They shared recent examples of...
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