Webinar

In the fast-paced digital world, capturing attention within a short span of time is highly important. We need to grab Attention, build up Interest, generate Desire & motivate Call to Action with our Digital Marketing campaigns. Holidays are proven to...

In a digital economy, capturing the attention of consumers can be a difficult undertaking. A programmatic platform is the most efficient approach for cannabis and CBD marketers to reach any digital audience. Programmatic advertising began as a way to repurpose...

When holiday shopping kicks into full swing, luck will favor the prepared. Proper planning and execution are what separate the eCommerce winners from the losers – especially during the holidays. Nothing beats a holiday shopping season that exceeds expectations for...

Online retailers must continue to focus on excellent buying experiences to convert shoppers into paying customers in today’s experience-driven online environment. Reducing shopping cart abandonment is necessary for driving up conversion rates and your bottom line. Win back campaigns are...

E-commerce retargeting for the Cannabis Industry is an essential component to your digital marketing strategy. Retargeting ‘recaptures’ the attention of users who are already familiar with your brand and product offerings to varying degrees. Aligning your retargeting campaigns with shoppers’...

Native advertising can help brands become leaders in their industry by appealing to users with high quality, relevant content. As named, Native Ads blend into the platforms on which they sit and do not appear to be advertisements. CBD Advertising...

Urchin Tracking Module (UTM) is an evaluation parameter to track the effectiveness of online marketing campaigns. For the success of paid media in the Cannabis/Hemp industry, UTM parameters are a game-changer. Knowing your market is essential to serving the customer...

The introduction of programmatic ads has dynamically changed the online advertising landscape. It has opened doors to utilize sophisticated concepts such as machine learning and artificial intelligence to make your ads more personalized and efficient. In e-commerce, and with Cannabis...

”Social networking” and ”Searching” ranks as the top two consumer online activities globally. What happens if you combine them together? Consider this fact: Conversion rate rose as high as 68% when advertisers integrated their search campaigns with social advertising. So...

Now in 2021, more than ever before, consumers are choosing brands whose messaging, marketing, and values go beyond the product and speak straight to the heart of the consumers. In fact, 71% of consumers consider brand trustworthiness and identity to...

Where do people shop for CBD and Cannabis products? According to research, most people have made offline purchases of CBD products from retail drugstores through 2019. But then COVID-19 happened and CBD startups are increasing. The shift…most CBD products from...

The cannabis market continues to reach new levels of revenue (global market size expected to reach USD 73.6 billion by 2027) and shows promise for employment growth. Hence more and more states and regions are making regulations to allow businesses...

Over the past couple of decades, there has been a significant shift from traditional retail to e-commerce with the advent of the internet. The Cannabis industry, though quite young, has not been untouched by the phenomenon. Convenience and the ability...

The Cannabis/Hemp/CBD industry, though in its earlier stages, is generating much buzz in a variety of sectors, ranging from health and wellness to personal care and lifestyle. According to research, the legal marijuana market will cross $70 billion by 2027...

Off-page SEO is a way of enhancing a brand’s online and offline presence leveraging content, relationships, and links. This creates an all-around optimized experience for the prospective client and for search engine crawl bots as well. It basically results in...

The COVID-19 pandemic has changed so much of our lives in 2020. It has altered the way we communicate with our friends, family and colleagues; the amount and the way we consume media; and even the way we shop. Marketing...

With all the new channels to reach prospective customers today, Email Marketing remains a high impact and very cost effective way to generate leads. Email Marketing is tried & true and continues to provide many benefits to marketers, from building...

Social media advertising is an option, but unless you follow the rules of the specific social media platforms where you hope to place ads, you’ll be out of luck. The reality is that social media advertising is challenging (if not...

Every business marketing funnel starts with leads. Before you can convince customers you’re the best choice for their business, you have to get their attention and convince them it’s worth learning more about your business and your products & services....

Your website is more than a digital placeholder – or at least it should be. Whether you use your website to generate visits to your brick-and-mortar location, sell products online, or boost subscription rates, this webinar can help you generate...

“The rise of featured snippet & voice search is on the minds of every cannabis marketer, as voice assistants continue to influence how your customers search for products and services online.” To gain traffic and increase sales you need to...

Why SEO Is Critical For Cannabis And CBD Businesses? If your site offers CBD or other cannabis-derived products, chances are Google and Facebook will restrict most—if not all—of your paid online advertising. It can be super hard to get your...

You are wasting your money in paid media, if you don’t know 2020 Paid Media Strategies & Tricks for Cannabis & Hemp/CBD Industry. Spokes Digital’s experience in this industry would help you to save the money that you haven’t lost...

“By 2021, mobile ecommerce sales are expected to account for 54% of total ecommerce sales.” Spokes Digital is continuing its webinar series with a discussion of “Keyword Research Strategy in 2020 for Cannabis & Hemp/CBD Industry.” The power of keyword...

“By 2021, mobile ecommerce sales are expected to account for 54% of total ecommerce sales.” How the growth in the Cannabis and Hemp/CBD Product industries is anticipated to play a pivotal role in the industry’s growth that paves the way...

There are a variety of content restrictions in Cannabis and CBD Product industries, most notably in Paid Advertisements, PR and other Non-Paid Promotional communications. This session of webinar explored the possibilities of overcoming these restrictions and challenges to get your...

By using relevant data and metrics, we explored and discussed points which supports and even drives decision-making to grow their business. External market data, included customer behavior, regulatory policies, competitive intelligence. Internal performance data, included traffic, top sellers, demographics, etc....

It is imperative for a business to connect with its target audience and build a trusting relationship with them to generate more revenue. In turn, customers expect consistent and high-quality content on a website which proves to be an influencing...

The ongoing COVID-19 pandemic has changed the way we work, shop, and communicate with one another more than any other disruption in recent history. Consumer demands and behaviors have rapidly changed. In turn, brands have had to quickly adapt to...

Cannabis Businesses are facing unusual challenges due to several advertising restrictions. We shared our experience and expertise in the cannabis and CBD product industries to help with such advertising challenges. It is a perfect time for companies to leverage their...

The online event, which helped the city of Los Angeles, also featured previously announced entertainers such as Smokey Robinson, Rick Springfield, Jeff Bridges, Mike Love, Micky Dolenz, Paul Rodgers, Mickey Thomas, Melissa Manchester, Denny Laine, and dozens more. Los Angeles,...

In this webinar, digital marketing and industry experts Varun Patel and Lauren Laplante – Rottman of Spokes Digital discussed the digital marketing fundamentals and strategies that are specific to the Cannabis and Hemp/CBD Product industries. They shared recent examples of...