Join our GA4 Migration Webinar & learn expert guidance, best practices, tips & tricks to revolutionize your analytics strategy and stay ahead! Date: April 6 Starting July 1st, 2023, Google’s Universal Analytics (UA) will cease data collection. After a six-month...

2023 market demands implementation of AI tools to get clients more effectively. Explore with us the changing digital marketing game for the Cannabis industry. Date: 16 Feb The recent buzz around Open AI’s ChatGPT has created a different approach towards...

January 19, 2023 Plan your Marketing Calendar with the strategic allocation of your marketing dollars to face the digital challenges. Digital Marketing challenges are continuously changing. We need strategies to cope with these changing requirements. Implementing these strategies demands a...

Learning GTM strategies can recession-proof Cannabis Brands & help you dominate the digital space in 2023. Date:15th Dec 2022 Every Cannabis, CBD or Hemp brand goes through a combination of the 5 GTM Progression phases – introduction, growth, maturity, saturation...

Holidays are the time of the year when the majority of Cannabis products are sold online. Learn ways to sell more during the holidays. With the holiday season approaching, nearly every Cannabis, CBD & Hemp brand has started preparing to...

Google’s policies for hemp/CBD/cannabis are always in flux. We’ll look into other effective channels that offer great outcomes. Details: Google policies are constantly changing for Cannabis, CBD & Hemp advertising. Recent Google updates have triggered Ad account disapprovals. Every brand...

Nearly every Local Cannabis business is setting up its own digital environment to optimize the user experience. Dispensaries & Retail stores are starting to offer their own Delivery service along with eCommerce platforms for shopping, thereby making the digital space...

California has become the biggest market, not just in the USA, but globally. Not only is it a dream come true for every Cannabis marketing professional, but also for Founders, CEOs, CFOs, CROs, and Investors given to the Golden State’s...

The key to having a successful business is to make sure that the Growth phase never leads to maturity and decline. Let’s hack our way into growth with this webinar.  Whether you are an entrepreneur, founder, or running digital marketing...

Retargeting is a powerful form of digital advertising that targets audiences (potential buyers) with tailored ads based on their online behavior. Retargeting ads are critical for the Cannabis & CBD/Hemp space because these industries rely heavily on repeat business. New...

Phygital is the perfect blend of Physical & Digital Marketing activities aimed at effective growth. Act Phygital for 360 customer targeting. Performance Marketing is no more just Physical or Digital. Phygital is a perfect blend of both these Marketing approaches...

Digital Marketing activities should solve your Performance Gaps. Analyze your efforts with our proven metrics to redirect your activities. In the Digital space, performance tracking is essential to help us understand where we should focus our efforts. Understanding the technical...

Organic users are highly rewarding & with ever growing competition in the digital space, dedicated SEO efforts are highly important. SEO is one of the most challenging & important services in the Digital Marketing Domain. The Organic users are specifically...

Cannabis Industry is one industry that is actually coming out of COVID even stronger – Source: CNN Business. Sales hit $26 Billion in 2021 & is projected to leapfrog to $45.9 Billion by 2025 (according to data shared at MJBizCon...

In the fast-paced digital world, capturing attention within a short span of time is highly important. We need to grab Attention, build up Interest, generate Desire & motivate Call to Action with our Digital Marketing campaigns. Holidays are proven to...

In a digital economy, capturing the attention of consumers can be a difficult undertaking. A programmatic platform is the most efficient approach for cannabis and CBD marketers to reach any digital audience. Programmatic advertising began as a way to repurpose...

When holiday shopping kicks into full swing, luck will favor the prepared. Proper planning and execution are what separate the eCommerce winners from the losers – especially during the holidays. Nothing beats a holiday shopping season that exceeds expectations for...

Online retailers must continue to focus on excellent buying experiences to convert shoppers into paying customers in today’s experience-driven online environment. Reducing shopping cart abandonment is necessary for driving up conversion rates and your bottom line. Win back campaigns are...

E-commerce retargeting for the Cannabis Industry is an essential component to your digital marketing strategy. Retargeting ‘recaptures’ the attention of users who are already familiar with your brand and product offerings to varying degrees. Aligning your retargeting campaigns with shoppers’...

Native advertising can help brands become leaders in their industry by appealing to users with high quality, relevant content. As named, Native Ads blend into the platforms on which they sit and do not appear to be advertisements. CBD Advertising...

Urchin Tracking Module (UTM) is an evaluation parameter to track the effectiveness of online marketing campaigns. For the success of paid media in the Cannabis/Hemp industry, UTM parameters are a game-changer. Knowing your market is essential to serving the customer...

The introduction of programmatic ads has dynamically changed the online advertising landscape. It has opened doors to utilize sophisticated concepts such as machine learning and artificial intelligence to make your ads more personalized and efficient. In e-commerce, and with Cannabis...

”Social networking” and ”Searching” ranks as the top two consumer online activities globally. What happens if you combine them together? Consider this fact: Conversion rate rose as high as 68% when advertisers integrated their search campaigns with social advertising. So...

Now in 2021, more than ever before, consumers are choosing brands whose messaging, marketing, and values go beyond the product and speak straight to the heart of the consumers. In fact, 71% of consumers consider brand trustworthiness and identity to...

Where do people shop for CBD and Cannabis products? According to research, most people have made offline purchases of CBD products from retail drugstores through 2019. But then COVID-19 happened and CBD startups are increasing. The shift…most CBD products from...

The cannabis market continues to reach new levels of revenue (global market size expected to reach USD 73.6 billion by 2027) and shows promise for employment growth. Hence more and more states and regions are making regulations to allow businesses...

Over the past couple of decades, there has been a significant shift from traditional retail to e-commerce with the advent of the internet. The Cannabis industry, though quite young, has not been untouched by the phenomenon. Convenience and the ability...

The Cannabis/Hemp/CBD industry, though in its earlier stages, is generating much buzz in a variety of sectors, ranging from health and wellness to personal care and lifestyle. According to research, the legal marijuana market will cross $70 billion by 2027...

Off-page SEO is a way of enhancing a brand’s online and offline presence leveraging content, relationships, and links. This creates an all-around optimized experience for the prospective client and for search engine crawl bots as well. It basically results in...

The COVID-19 pandemic has changed so much of our lives in 2020. It has altered the way we communicate with our friends, family and colleagues; the amount and the way we consume media; and even the way we shop. Marketing...

With all the new channels to reach prospective customers today, Email Marketing remains a high impact and very cost effective way to generate leads. Email Marketing is tried & true and continues to provide many benefits to marketers, from building...

Social media advertising is an option, but unless you follow the rules of the specific social media platforms where you hope to place ads, you’ll be out of luck. The reality is that social media advertising is challenging (if not...

Every business marketing funnel starts with leads. Before you can convince customers you’re the best choice for their business, you have to get their attention and convince them it’s worth learning more about your business and your products & services....

Your website is more than a digital placeholder – or at least it should be. Whether you use your website to generate visits to your brick-and-mortar location, sell products online, or boost subscription rates, this webinar can help you generate...

“The rise of featured snippet & voice search is on the minds of every cannabis marketer, as voice assistants continue to influence how your customers search for products and services online.” To gain traffic and increase sales you need to...

Why SEO Is Critical For Cannabis And CBD Businesses? If your site offers CBD or other cannabis-derived products, chances are Google and Facebook will restrict most—if not all—of your paid online advertising. It can be super hard to get your...

You are wasting your money in paid media, if you don’t know 2020 Paid Media Strategies & Tricks for Cannabis & Hemp/CBD Industry. Spokes Digital’s experience in this industry would help you to save the money that you haven’t lost...

“By 2021, mobile ecommerce sales are expected to account for 54% of total ecommerce sales.” Spokes Digital is continuing its webinar series with a discussion of “Keyword Research Strategy in 2020 for Cannabis & Hemp/CBD Industry.” The power of keyword...

“By 2021, mobile ecommerce sales are expected to account for 54% of total ecommerce sales.” How the growth in the Cannabis and Hemp/CBD Product industries is anticipated to play a pivotal role in the industry’s growth that paves the way...

There are a variety of content restrictions in Cannabis and CBD Product industries, most notably in Paid Advertisements, PR and other Non-Paid Promotional communications. This session of webinar explored the possibilities of overcoming these restrictions and challenges to get your...

By using relevant data and metrics, we explored and discussed points which supports and even drives decision-making to grow their business. External market data, included customer behavior, regulatory policies, competitive intelligence. Internal performance data, included traffic, top sellers, demographics, etc....

It is imperative for a business to connect with its target audience and build a trusting relationship with them to generate more revenue. In turn, customers expect consistent and high-quality content on a website which proves to be an influencing...

The ongoing COVID-19 pandemic has changed the way we work, shop, and communicate with one another more than any other disruption in recent history. Consumer demands and behaviors have rapidly changed. In turn, brands have had to quickly adapt to...

Cannabis Businesses are facing unusual challenges due to several advertising restrictions. We shared our experience and expertise in the cannabis and CBD product industries to help with such advertising challenges. It is a perfect time for companies to leverage their...

The online event, which helped the city of Los Angeles, also featured previously announced entertainers such as Smokey Robinson, Rick Springfield, Jeff Bridges, Mike Love, Micky Dolenz, Paul Rodgers, Mickey Thomas, Melissa Manchester, Denny Laine, and dozens more. Los Angeles,...

In this webinar, digital marketing and industry experts Varun Patel and Lauren Laplante – Rottman of Spokes Digital discussed the digital marketing fundamentals and strategies that are specific to the Cannabis and Hemp/CBD Product industries. They shared recent examples of...