Every business marketing funnel starts with leads. Before you can convince customers you’re the best choice for their business, you have to get their attention and convince them it’s worth learning more about your business and your products & services. For everything else in your marketing strategy to work, you need to get lead generation right.
A number of different channels can be put to use for gaining new leads, but one of the best tools in your arsenal is PPC (pay-per-click) lead generation.
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