About Us

Many visionaries with a singular focus

Our Process


We conduct a thorough analysis of your company. We get to know you and understand your business, target customers and current brand identity. While working along with your key company stakeholders, we help you identify a clear vision for your business.


Brand survival often depends on how well you navigate the complex competitive and regulatory landscapes. In this phase, we work with you to develop an adaptable strategic roadmap.


Successful brands rise through the noise of a cluttered market and constantly work toward maintaining their top position. We execute a mix of SEO, paid media and programmatic ads that results in unprecedented consumer engagement and efficient sales.

Our Team

Varun Patel

CEO & Founder

Mr. Varun Patel is a technocrat, strategist and an entrepreneur with contribution towards the IT consulting, thought leadership, strategy formulation as a business solutions consultant in Finance, Education, Energy, Real Estate, Automotive in USA and India while working with IBM, USA.

Mr. Patel holds an MBA (International Business) from Symbiosis and B.Tech from HBTI, Kanpur. He dreams beyond the frontiers of conventional thinking towards the creation of a global organization.

Lauren Laplante-Rottman

Chief Growth Officer

Chief Growth Officer/adviser with over twenty years experience in corporate firms, including Fortune 500 companies like IBM and leading utility and technology firm. Deep knowledge and international experience of the energy sector and utilities, emerging technologies, marketing, and operations.
She advises clients on corporate expansion and technology development.

BJ Carretta

Strategic Marketing Advisor

Industry marketing leader B.J. Carretta has spent the last years consulting for some of the top brands in Cannabis; MedMen, NorCal Cannabis, Have A Heart, Sagely Naturals, Fleur Marche, DNA Genetics, Omura and recently opened all four locations for Terrasana Cannabis Company in Ohio. Before MedMen, Mr. Carretta served as vice president of digital brand marketing, media and communications at Fender, the world’s leading guitar manufacturer. He oversaw strategy for the company’s global consumer and digital marketing efforts. Prior to Fender Mr. Carretta spent eight years at NBC Sports Group, leading marketing and communications for the action sports division.

Carretta earned a Bachelor of Arts degree from Purdue University where he was also a member of the Division I men’s varsity basketball team.


Director and Principal Consultant

Sameer has more than 15 years experience in strategy formulation and execution, outsourcing/ offshoring of services, Marketing and Multi Geography Sales. He is Alumnus of Indian Institute of Management (IIM), Ahmedabad with Specialisation in Marketing Strategy. He did his graduation (B.Tech) in Mechanical Engineering in 1992 from HBTI Kanpur and Post Graduation (M.Tech) from Indian Institute of Technology (IIT) Kanpur.

Namrata Sachan

Chief Digital Officer

Namrata heads Digital division for Spokes clients, she is a Digital Media Enthusiast, Evangelist, Social Media Speaker & Writer. Her digital media strategies have helped Spokes clients to deliver a new kind of value to their customers. Namrata also manages operations for the company and a team of highly knowledgeable and passionate people delivering the highest quality work for our clients.

Prasoon Nigam

Chief Technical Officer

Prasoon is responsible for overall technology leadership and vision for Spokes digital. He has more than 13 years of experience in the industry. He holds a B.Tech degree in electrical engineering from Indian Institute of Technology—Kanpur.

He has won various awards. He has also invented a novel image-based search engine which earned an award by TCS. His innovative solution, using a broad range of technology like machine learning, expert systems, and decision-support systems, has helped in solving client problems ranging from highly technical to business critical.