California has become the biggest market, not just in the USA, but globally. Not only is it a dream come true for every Cannabis marketing professional, but also for Founders, CEOs, CFOs, CROs, and Investors given to the Golden State’s money-making potential. Every Brand has California on its radar. The inflation and risk of recession loom large everywhere. But rather than pulling back, this is the perfect time to strengthen your position against one’s competition. Based on our data, we have made some interesting and telling observations. Varun has spent his entire career in this field. In the last 15 years, he has researched various factors responsible for a brand’s success in the digital space. Lauren has spent over 25 years advising large brands on how to become successful. She also develops roadmaps, proven processes, and techniques to ensure the client’s success.
We will explore Marketing Opportunities to help you succeed given the current economics of the California Cannabis/THC/Hemp market. Let’s have a look at what we’ll cover in this session.
- Current potential of Cannabis Market in California
- Current Digital Marketing Trends
- Marketing Strategies to Win Existing Market
- Marketing Strategies to launch & expand in New Market
- Case Studies of Brands to learn from