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420: The Cannabis Industry's Super Bowl (And How to Win It)

420: The Cannabis Industry’s Super Bowl (And How to Win It)

April 20th. The biggest sales day in cannabis history, year after year. It’s not just a holiday; it’s the Super Bowl for dispensaries and the Black Friday of bud. That’s not a fluke. That’s consumer behavior at its loudest, clearest, and most predictable. The question isn’t whether people will buy cannabis on 420; the question […]

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Pinterest: A Visual Search Engine for Cannabis

Pinterest: A Visual Search Engine for Cannabis Marketing

Why Pinterest is an Untapped Opportunity for Cannabis Brands In the world of digital marketing, cannabis brands face unique challenges. Strict advertising policies on major platforms like Facebook, Instagram, and Google make it difficult to run paid ads. However, there is one major platform where cannabis brands can thrive organically: Pinterest. Unlike traditional social media

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Why Cannabis Brands Need Generative Engine Optimization Strategies to Stay Competitive

Why Cannabis Brands Need Generative Engine Optimization Strategies to Stay Competitive

The Future of Cannabis SEO is Here The digital marketing landscape is shifting as AI-powered search engines like ChatGPT, Gemini, and DeepseekAI change how users find information. Traditional SEO alone is no longer enough; search engines now favor AI-optimized, structured content that aligns with Generative Engine Optimization (GEO). GEO is the new frontier in cannabis

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How AI Can Help Cannabis Brands Bypass Google Ad Restriction

How AI Can Help Cannabis Brands Bypass Google Ad Restrictions

Digital advertising is crucial for cannabis brands looking to expand their reach, drive traffic, and increase sales. However, cannabis businesses face significant challenges due to Google Ads restrictions, which prevent them from running traditional PPC campaigns. Google’s strict policies disallow the promotion of cannabis, THC, and CBD products, often leading to ad disapprovals, account suspensions,

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Why Marijuana Dispensaries Should Advertise on Social Media

17 Reasons Why Marijuana Dispensaries Should Advertise on Social Media: Organic and Paid Overview

In today’s rapidly evolving digital landscape, marijuana dispensaries have a unique opportunity to expand their reach and boost their bottom line by harnessing the power of social media marketing. With the legal marijuana industry continuing to grow, establishing a robust online presence is essential for cannabis businesses.  Whether through marijuana dispensary social media marketing or

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Cannabis Dispensary Marketing Strategies

21 Winning Cannabis Dispensary Marketing Strategies

How to Stand Out in a Competitive Cannabis Market The cannabis industry is burgeoning, and with its growth comes an increasingly competitive market. Dispensaries are popping up everywhere, making it crucial for businesses to implement effective marketing strategies to stand out and attract customers.  Crafting a robust marketing plan is not just about promoting products—it’s

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Statistic and Strategies

Navigating the Green Rush: Statistics & Strategies for Cannabis Marketing

The world of cannabis marketing is dynamic. Just as we strive for efficiency in design, so too must we in this burgeoning field. New trends, tools, and techniques emerge at a rapid pace. To remain competitive, a streamlined approach is essential. Let’s explore how to stay ahead of the curve and ensure your brand thrives

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11 Reasons Why Marijuana Dispensaries Should Advertise on Google: PPC & SEM Overview

Introduction The marijuana space has experienced tremendous growth over the past decade, driven by changing laws and increasing public acceptance. As more states in the US legalize marijuana for medical and recreational use, the market has become increasingly competitive.  For marijuana dispensaries, effective marketing strategies are crucial to stand out in this crowded landscape. One

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Google Analytics 4 Vs Google Analytics 360 for the Cannabis Industry: Which is Right for Your Business?

In the rapidly evolving cannabis industry, understanding online presence and customer behavior is crucial. Google Analytics, a powerful platform for tracking user interactions and analyzing engagement, offers two prominent models: Google Analytics 4 (GA4) and Google Analytics 360 (GA360). For cannabis businesses aiming to optimize their digital strategies, understanding the differences and benefits of each

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Optimizing Cannabis Dispensary Marketing: Key Marijuana SEO Tactics

Introduction In the rapidly evolving cannabis industry, dispensary marketing has become a critical component for success. With increasing competition and regulatory hurdles, cannabis dispensaries must leverage every available tool to attract and retain customers. One of the most effective strategies is utilizing Local SEO (Search Engine Optimization) techniques.  By optimizing your online presence, notably through

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