Marketing

The way consumers search for cannabis has fundamentally shifted. A customer looking for relief or recreation no longer just opens Google and types “dispensary near me”. Instead, they open ChatGPT, Perplexity, Claude, or Google AI Overviews and ask conversational questions: “What’s the best local dispensary carrying low-dose, CBN-infused sleep gummies that won’t leave me feeling

A Comprehensive Strategy Guide to Scaling Cannabis Retail in a Competitive Digital Landscape Navigating the legal cannabis marketplace requires far more than opening a storefront and populating an online menu. In today’s rapidly changing retail climate, retail dispensaries face fierce localized competition, tight advertising restrictions, and shifting consumer expectations. At Spokes Digital, we specialize in

The cannabis industry is growing rapidly, but advertising online remains a major challenge. Navigating paid acquisition can feel like walking a tightrope. If you are looking to leverage Google Ads cannabis strategies, you need to know exactly where the boundaries lie today. Let’s break down Google’s current stance, recent policy updates, the risks of bypassing

Marketing a cannabis or CBD brand often feels like trying to run a race with your shoelaces tied together. Traditional businesses spin up a Google Ads campaign, target a few commercial terms, and watch the revenue roll in. But in the green space? That same playbook will get your ad account permanently banned before your

What Is Cannabis Dispensary SEO? Cannabis dispensary SEO is the strategic process of optimizing your dispensary’s website to rank higher on search engines like Google. The ultimate goal is simple: drive more organic traffic, capture highly qualified leads, and increase foot traffic walking through your doors. Unlike mainstream industries, cannabis businesses face severe advertising restrictions.

Navigating the digital marketing space as a cannabis brand or dispensary owner often feels like walking a tightrope. Traditional growth playbook rules simply do not apply here. While conventional businesses lean heavily on paid acquisition to scale rapidly, cannabis advertising restrictions turn standard digital marketing into a regulatory minefield. Platforms like Google Ads and Meta

In the rapidly evolving world of legal cannabis, standing out isn’t just about having the best shelf selection or the sleekest storefront; it’s about being found when a customer pulls out their phone. Unlike traditional retail, cannabis brands face a “digital wall” where standard advertising tools like Google Ads or Meta Ads are often restricted

The dust has finally settled at the Hynes Convention Center, and the team at Spokes Digital is back home, buzzing with the energy of another incredible NECANN Boston. As we packed up Booth #1304, we realized that this year’s convention was about more than just showing off our latest AI tools; it was a testament

The air inside the Estrel Berlin was electric, a potent mix of European industrial ambition and the distinct, herbal aroma of a global movement finding its footing. We weren’t just in Berlin for another trade show; we were at the International Cannabis Business Conference (ICBC), the epicenter of the continent’s green revolution. As the doors

Key Takeaways Hyper-local SEO dominates 78% of consumers search “near me” before making a purchase. Compliance-first approach Regulatory violations can cost between $10,000 and $50,000 in fines. Data-driven personalization Segmented campaigns result in 3x higher conversion rates. Education builds trust 67% of customers want to be educated before they buy. Multi-channel integration Top-performing brands utilize