About Us

Core customer value of Spokes leadership

Spokes Digital is a powerhouse for data-driven performance marketing and innovative digital transformation. We blend cutting-edge technology with creative strategy to scale brands through SEO, programmatic ads, and advanced analytics. Our mission is to help businesses rise above the noise and achieve unprecedented growth in the modern digital landscape.

How We Work

At Spokes Digital, we don’t just market; we partner. Our data-driven process is designed to cut through the noise and deliver measurable growth.

Discovery

We dive deep into your business, culture, and audience to align on a clear, powerful vision for your brand.

Strategy

We build an adaptable roadmap designed to navigate competitive hurdles and regulatory shifts with ease.

Execution

Using a high-impact mix of SEO, paid media, and programmatic advertising, we drive the engagement and sales that keep you at the top.

Meet Our Experts

Varun Patel

CEO and Founder

Mr. Varun Patel is a technocrat and entrepreneur with over 15 years of experience in digital transformation, machine learning, and data analytics. A former consultant at IBM USA, he specializes in bridging business strategy with advanced technology across global markets. He holds an MBA from Symbiosis and a B.Tech from HBTU, and is dedicated to building a visionary global organization.

Lauren Laplante-Rottman

Chief Growth Officer

Lauren brings over 25 years of corporate leadership experience, including tenures at Fortune 500 firms like IBM. A specialist in digital transformation and IT operations, she advises clients on go-to-market strategies and e-commerce growth. Her deep international knowledge in the energy and tech sectors helps brands navigate complex global markets and scale their operations.

Lubna Salah

Strategic Marketing Advisor

Lubna is a proven digital leader and strategist known for her technical expertise. She specializes in building e-commerce roadmaps that scale startups into multi-million dollar enterprises. A certified Google and Microsoft Ads professional, she holds a B.Sc from Amman Private University. Lubna combines marketing acumen with data-driven insights to deliver significant brand value.

Sameer Nigam

Director & Principal Consultant

Sameer offers over 15 years of experience in strategy formulation, offshoring, and multi-geography sales. An alumnus of IIM Ahmedabad with a focus on marketing strategy, he also holds advanced engineering degrees from IIT Kanpur and HBTI. His analytical approach and deep industry knowledge allow him to execute complex business solutions that drive long-term competitive growth.

Namrata Sachan

Chief Digital Officer

Namrata is a digital media enthusiast and speaker who leads the digital division for Spokes clients. Her innovative strategies deliver unique value and high-quality results across social media and marketing channels. Beyond strategy, she oversees company operations and manages a passionate team. Her leadership ensures that every client receives consistent, top-tier performance.

Prasoon Nigam

Chief Technical Officer

Prasoon provides the technical leadership and vision that powers Spokes Digital. With over 15 years of industry experience and an electrical engineering degree from IIT Kanpur, he is an expert in machine learning and decision-support systems. He develops innovative, technology-driven solutions that solve complex client problems and optimize overall platform effectiveness.