The Cannabis/Hemp/CBD industry, though in its earlier stages, is generating much buzz in a variety of sectors, ranging from health and wellness to personal care and lifestyle. According to research, the legal marijuana market will cross $70 billion by 2027 and is set to expand at a CAGR of 18.1%. However, the rigid laws governing the industry have made traditional marketing very challenging. Digital Marketing, on the other hand, does provide some avenues to better reach the targeted audience.
While planning your marketing strategies and plays for 2021, it’s essential to understand how the digital marketing landscape is evolving. New technologies, tools, and tactics are constantly evolving and offering new digital marketing platforms and channels.
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