The Shift to Brand-based Advertising in Cannabis & Hemp/CBD Industry

Now in 2021, more than ever before, consumers are choosing brands whose messaging, marketing, and values go beyond the product and speak straight to the heart of the consumers. In fact, 71% of consumers consider brand trustworthiness and identity to be the main influencers on buying decisions. This significant shift has prompted businesses to take a good look at priorities and focus more on building brand equity to drive marketing success and achieve revenue targets.

Brand marketing promotes your products or services in a way that highlights your overall brand. The goal of brand marketing is to link your identity, values, and personality with communications to your audience.

As more companies embrace this change and invest in brand marketing over product marketing, we’ve reached a crucial turning point that separates strategies that enable marketing success from missed opportunities.

In this webinar, we covered –

  • Why Are Brand Initiatives Trending?
  • What Does Good Brand Over Product Messaging Look Like?
  • How Can Marketers Measure the Impact of Brand Over Product Initiatives?
  • How to Build a Brand Marketing Strategy
  • Considerations When Implementing Brand-oriented Initiatives

Our webinar was held on February 18th, 2021, at 9:30 am PDT
Hosts: Varun Patel (Founder & CEO of Spokes Digital, Inc.) and Lauren Laplante (CGO of Spokes Digital, Inc.)

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