Urchin Tracking Module (UTM) is an evaluation parameter to track the effectiveness of online marketing campaigns. For the success of paid media in the Cannabis/Hemp industry, UTM parameters are a game-changer.
Knowing your market is essential to serving the customer base and becoming a leader. UTM parameters will help manage the marketing data, advertising campaigns and track paid media campaign success. So come along and learn about it.
In this webinar we will cover:
- What are UTM parameters and how do they work?
- Steps to set up UTM parameter code
- Best practices for UTM tracking
- UTM parameter structures and components
- Tools used for UTM tracking
Our webinar was held on Thursday, April 1st, 2021, at 10 am PDT
Hosts: Varun Patel (Founder & CEO of Spokes Digital, Inc.) and Lauren Laplante (CGO of Spokes Digital, Inc.)
Website – spokesdigital.us/
Linkedin – linkedin.com/company/spokes_digital,
Twitter – twitter.com/Spokes_Digital,
Facebook – facebook.com/SpokesDigitalUS/,
Instagram – instagram.com/spokes_digital/
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