Advance UTM Tracking of Paid Media Success for Cannabis & Hemp/CBD Industry

Urchin Tracking Module (UTM) is an evaluation parameter to track the effectiveness of online marketing campaigns. For the success of paid media in the Cannabis/Hemp industry, UTM parameters are a game-changer.

Knowing your market is essential to serving the customer base and becoming a leader. UTM parameters will help manage the marketing data, advertising campaigns and track paid media campaign success. So come along and learn about it.

In this webinar we will cover:

  • What are UTM parameters and how do they work?
  • Steps to set up UTM parameter code
  • Best practices for UTM tracking
  • UTM parameter structures and components
  • Tools used for UTM tracking

Our webinar was held on Thursday, April 1st, 2021, at 10 am PDT
Hosts: Varun Patel (Founder & CEO of Spokes Digital, Inc.) and Lauren Laplante (CGO of Spokes Digital, Inc.)

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