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April 20th. The biggest sales day in cannabis history, year after year. It’s not just a holiday; it’s the Super Bowl for dispensaries and the Black Friday of bud. That’s not a fluke. That’s consumer behavior at its loudest, clearest, and most predictable. The question isn’t whether people will buy cannabis on 420; the question […]
420: The Cannabis Industry’s Super Bowl (And How to Win It) Read More »
Why Pinterest is an Untapped Opportunity for Cannabis Brands In the world of digital marketing, cannabis brands face unique challenges. Strict advertising policies on major platforms like Facebook, Instagram, and Google make it difficult to run paid ads. However, there is one major platform where cannabis brands can thrive organically: Pinterest. Unlike traditional social media
Pinterest: A Visual Search Engine for Cannabis Marketing Read More »
The Future of Cannabis SEO is Here The digital marketing landscape is shifting as AI-powered search engines like ChatGPT, Gemini, and DeepseekAI change how users find information. Traditional SEO alone is no longer enough; search engines now favor AI-optimized, structured content that aligns with Generative Engine Optimization (GEO). GEO is the new frontier in cannabis
Why Cannabis Brands Need Generative Engine Optimization Strategies to Stay Competitive Read More »
Digital advertising is crucial for cannabis brands looking to expand their reach, drive traffic, and increase sales. However, cannabis businesses face significant challenges due to Google Ads restrictions, which prevent them from running traditional PPC campaigns. Google’s strict policies disallow the promotion of cannabis, THC, and CBD products, often leading to ad disapprovals, account suspensions,
How AI Can Help Cannabis Brands Bypass Google Ad Restrictions Read More »
In today’s rapidly evolving digital landscape, marijuana dispensaries have a unique opportunity to expand their reach and boost their bottom line by harnessing the power of social media marketing. With the legal marijuana industry continuing to grow, establishing a robust online presence is essential for cannabis businesses. Whether through marijuana dispensary social media marketing or
How to Stand Out in a Competitive Cannabis Market The cannabis industry is burgeoning, and with its growth comes an increasingly competitive market. Dispensaries are popping up everywhere, making it crucial for businesses to implement effective marketing strategies to stand out and attract customers. Crafting a robust marketing plan is not just about promoting products—it’s
21 Winning Cannabis Dispensary Marketing Strategies Read More »
The world of cannabis marketing is dynamic. Just as we strive for efficiency in design, so too must we in this burgeoning field. New trends, tools, and techniques emerge at a rapid pace. To remain competitive, a streamlined approach is essential. Let’s explore how to stay ahead of the curve and ensure your brand thrives
Navigating the Green Rush: Statistics & Strategies for Cannabis Marketing Read More »
Introduction The marijuana space has experienced tremendous growth over the past decade, driven by changing laws and increasing public acceptance. As more states in the US legalize marijuana for medical and recreational use, the market has become increasingly competitive. For marijuana dispensaries, effective marketing strategies are crucial to stand out in this crowded landscape. One
11 Reasons Why Marijuana Dispensaries Should Advertise on Google: PPC & SEM Overview Read More »
In the rapidly evolving cannabis industry, understanding online presence and customer behavior is crucial. Google Analytics, a powerful platform for tracking user interactions and analyzing engagement, offers two prominent models: Google Analytics 4 (GA4) and Google Analytics 360 (GA360). For cannabis businesses aiming to optimize their digital strategies, understanding the differences and benefits of each
Introduction In the rapidly evolving cannabis industry, dispensary marketing has become a critical component for success. With increasing competition and regulatory hurdles, cannabis dispensaries must leverage every available tool to attract and retain customers. One of the most effective strategies is utilizing Local SEO (Search Engine Optimization) techniques. By optimizing your online presence, notably through
Optimizing Cannabis Dispensary Marketing: Key Marijuana SEO Tactics Read More »
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