Marketing

7/10 Day: The Ultimate Marketing Opportunity for Cannabis Concentrate Brands

7/10 Day: The Ultimate Marketing Opportunity for Cannabis Concentrate Brands

Move over, 420. There’s a new cannabis holiday heating up the summer. While April 20th has long been the high holiday for cannabis flower lovers, July 10th, aka 710 Day, is the official celebration of cannabis concentrates. The number 710, when flipped upside down, spells “OIL,” which has become synonymous with dabs, wax, shatter, live […]

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Pinterest: A Visual Search Engine for Cannabis

Pinterest: A Visual Search Engine for Cannabis Marketing

Why Pinterest is an Untapped Opportunity for Cannabis Brands In the world of digital marketing, cannabis brands face unique challenges. Strict advertising policies on major platforms like Facebook, Instagram, and Google make it difficult to run paid ads. However, there is one major platform where cannabis brands can thrive organically: Pinterest. Unlike traditional social media

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