Transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4): Stay Ahead in the Marketing Game
Easy-To-Follow GA4 Migration Checklist You must already be aware of the changes coming to Google Analytics. Google Universal Analytics will no longer be supported starting in July 2023, and Google Analytics 4 (GA4) will take its place. GA4 differs entirely from Universal Analytics regarding data organization, data collection model, metrics, and their calculation. This means […]