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Transition from Universal Analytics to Google Analytics 4 (GA4)

Transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4): Stay Ahead in the Marketing Game

Easy-To-Follow GA4 Migration Checklist  You must already be aware of the changes coming to Google Analytics. Google Universal Analytics will no longer be supported starting in July 2023, and Google Analytics 4 (GA4) will take its place.  GA4 differs entirely from Universal Analytics regarding data organization, data collection model, metrics, and their calculation. This means […]

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Marketing Landscape: Unveiling the Key Pillars for Success

Mastering the Digital Marketing Landscape: Unveiling the Key Pillars for Success

The digital marketing landscape continues to evolve, and it becomes crucial for businesses to understand and master the key pillars that form the foundation of a successful digital marketing strategy. In this blog post, we will delve into the four main pillars of digital marketing and explore their significance in today’s time. We will also

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Decoding landing page success

Decoding Landing Page Success: Unveiling the Key Attributes of a Positive User Experience

Creating a successful landing page is crucial for any digital marketing campaign, including PPC services for the cannabis industry. Only a specialized Cannabis PPC agency understands the unique challenges and opportunities of promoting cannabis-related products and services. With expertise in paid media services, a Cannabis PPC agency can help you design landing pages that effectively

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HOW DOES PPC HELP MY CANNABIS BUSINESS TO GROW

How Does PPC Help My Cannabis Business to Grow?

In the rapidly evolving cannabis industry, competition is fierce, and businesses constantly seek effective marketing strategies to stand out. Pay-per-click (PPC) advertising has emerged as a powerful tool to drive targeted traffic and generate leads for cannabis businesses.  This blog will explore the significance of PPC in the cannabis industry, discuss its business goals, identify

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Expert Insights; Festive Marketing To Boost E-Commerce Sales for Cannabis Companies

Expert Insights; Festive Marketing To Boost E-Commerce Sales for Cannabis Companies

One of the busiest times of the year for e-commerce businesses, including those in the cannabis sector, is the festive season. It’s a perfect opportunity to focus on festive marketing methods to increase sales, given the rise in consumer spending. We’ve gathered insights from business experts on how to run successful festive marketing campaigns to

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