How Does PPC Help My Cannabis Business to Grow?

In the rapidly evolving cannabis industry, competition is fierce, and businesses constantly seek effective marketing strategies to stand out. Pay-per-click (PPC) advertising has emerged as a powerful tool to drive targeted traffic and generate leads for cannabis businesses.

This blog will explore the significance of PPC in the cannabis industry, discuss its business goals, identify the beneficiaries, delve into effective PPC strategies, and highlight the importance of having a well-defined PPC strategy for cannabis businesses.

What are the PPC Business Goals for Cannabis?

Increased Brand Visibility

The first goal of PPC advertising for cannabis businesses is to enhance brand visibility. By targeting relevant keywords and demographics, PPC campaigns can position your brand’s presence at the top of search engine results, ensuring maximum exposure to potential customers.

Lead Generation

PPC campaigns aim to generate quality leads for cannabis businesses. By displaying compelling ad copies and enticing offers, businesses can entice users to click on their ads and provide contact information, leading to potential conversions and sales.

Boost Website Traffic

PPC helps drive targeted traffic to a cannabis business’s website. By strategically placing ads on search engines and relevant websites, businesses can attract users actively searching for cannabis products or information, increasing the chances of engagement and conversions.

Increase Sales and Revenue

The primary goal of PPC advertising is to drive sales and increase revenue. By reaching the right audience with persuasive ad copies and compelling offers, cannabis businesses can convert clicks into transactions and achieve their sales targets.

Who Benefits from PPC?

Cannabis Retailers

PPC advertising allows cannabis retailers to promote their products, attract local customers, and drive foot traffic to their physical stores. With location-based targeting, retailers can reach consumers within their vicinity, increasing the likelihood of in-store visits and purchases.

Cannabis Product Manufacturers

PPC helps cannabis product manufacturers showcase their offerings to a broader audience. By showcasing unique features and benefits of products, manufacturers can generate interest, drive website traffic, and increase sales.

Cannabis Delivery Services

Delivery services can leverage PPC to reach customers searching for convenient and reliable cannabis delivery options. By targeting relevant keywords, delivery services can ensure their ads appear when users are actively seeking such services, effectively capturing potential customers.

Cannabis PPC Agencies

Cannabis PPC agencies specialize in managing and optimizing PPC campaigns for cannabis businesses. Cannabis agencies have the expertise and experience to create compelling ad copies, perform keyword research, monitor campaign performance, and maximize their client’s return on investment (ROI).

Why is PPC Important for Cannabis Businesses?

Targeted Advertising

PPC allows cannabis businesses to target their ads to specific locations, demographics, and user interests. This level of targeting ensures that businesses reach the right audience, increasing the chances of engagement and conversions.

Immediate Results

Unlike traditional marketing methods, PPC delivers immediate results. Once a campaign is set up, businesses can start receiving traffic and potential leads within hours. This quick turnaround time is especially crucial in the fast-paced cannabis industry.

Cost Control

PPC offers businesses complete control over their advertising budget. With options to set daily or monthly spending limits, businesses can ensure they stay within their budget while optimizing their campaigns for maximum results.

Measurable ROI

PPC platforms provide detailed analytics and reporting, allowing businesses to track the performance of their campaigns. Businesses can measure key metrics such as clicks, impressions, conversions, and ROI, enabling data-driven decision-making and continuous optimization.

What Should be Your PPC Strategy for Cannabis Brand?

Keyword Research

Detailed keyword research is the foundation of a successful PPC strategy. Identify relevant keywords related to your cannabis business, including terms like “cannabis PPC agency,” “PPC for cannabis,” and “cannabis advertising agency.” This research helps target the right audience and optimize ad relevance.

Compelling Ad Copies

Create persuasive and engaging ad copies that highlight the unique selling points of your cannabis brand. Emphasize quality, safety, and the benefits of your products or services. A compelling call-to-action (CTA) can encourage users to click on your ads.

Targeted Landing Pages

Create dedicated landing pages that align with your ad copy and provide a seamless user experience. Optimize these pages with relevant keywords, compelling visuals, and clear calls to action to drive conversions.

Ad Extensions

Utilize ad extensions to provide additional information and improve ad visibility. Extensions such as call extensions, location extensions, and site links can enhance the effectiveness of your ads and provide users with more reasons to engage with your business.

Why is a PPC Strategy Important for Cannabis Businesses?

Increased Competitiveness

In a rapidly growing industry like cannabis, having a well-defined PPC strategy sets your business apart from competitors. By leveraging the power of PPC advertising, you can reach your target audience effectively, even in a highly competitive market.

Scalability and Flexibility

PPC campaigns offer scalability and flexibility, allowing businesses to adjust their budgets, targeting, and ad copies based on evolving needs. This adaptability ensures businesses can keep up with market changes and maximize their advertising efforts.

Data-Driven Optimization

A defined PPC strategy allows businesses to collect valuable data and insights. By analyzing campaign performance, businesses can identify strengths, weaknesses, and opportunities for improvement. Continuous optimization based on data insights ensures that PPC efforts yield the best possible results.

To Conclude

PPC advertising has become a crucial component of cannabis businesses’ marketing strategies. By setting clear business goals, understanding the beneficiaries, implementing effective PPC strategies, and recognizing the importance of a well-defined PPC strategy, cannabis businesses can leverage PPC to grow their brands, increase visibility, generate leads, and drive sales in this competitive industry.

Camila Seidel

Brand Manager ,Cannabiz Credit Association

Spokes has been a key element in the growth of both of our companies. We started working with them when very little SEO efforts were done, and they not only came up with the best optimization and plan but explained everything perfectly. They demonstrated a great understanding of the unique cannabis industry. They took the time to understand our needs and goals and delivered exactly what we needed. The impact of their efforts has been essential to getting leads, traffic, and conversions. We would not be where we are today without them. Thank you for everything!

Matt Daley

VP, Marketing Sunday Goods

Spokes Digital is a pleasure to work with; we see them as partners to our business. They come to us with great ideas to help solve challenges, identify opportunities, and generally are always working to drive new users to our website and stores. Spokes Digital has been a strongly contributive piece of our marketing mix for Sunday Goods throughout our growth journey, from B2B only, to adding 1, then 2 and now 3 dispensaries. Their digital ad campaigns are essential to our marketing portfolio and have served as strong driver of traffic to our retail locations.

Shay Owensby

Marketing Director, 420 Marketeers

Spokes Digital is the partner we've been searching for, for a very long time! We've struggled getting approval to run cannabis ads with Google for years. Spokes Digital produced content within Google terms and have been running successful campaigns for months with no hiccups or disapprovals. Their team is very knowledgeable, quick to get things done, and has great communication with their clients. We're getting wonderful results on our ad spend and recommend Spokes Digital to anyone who faces the same challenges as we did.

George Cleveland

Director of Digital Products, Growth, WholesomeCo Cannabis

Spokes Digital has helped accelerate our growth by driving relevant traffic to our website. Their ads have directly improved our customer acquisition efforts as well as helped retain customers in our flywheel. Spokes Digital is incredibly easy to work with as they are a true partner and not just a third-party vendor. Our partnership with Spokes has been successful due to a constant back-and-forth dialog where both parties are contributing to digital ad efforts. This dialog helps move projects over the finish line quicker.

Degelis Tufts Pilla

Co-Founder and CEO, TribeTokes

Spokes has worked tirelessly to get ad channels set up for us that other agencies told us were impossible. They are also very honest when they do not think something is going to work or be profitable, which I appreciate. They have become like members of our internal team, always working toward our best interests on the marketing front. They have also helped us to source B2B leads, reducing our reliance on trade shows, which was particularly important during the pandemic.

Brett Gelfand

Managing Partner, CannaBIZ Collects

Spokes Digital has been a tremendous team to work with from the beginning. They are professional, consistent, and truly care about their work. We have improved drastically on SEO since working with Spokes and look forward to growing with them for many years to come.

Yash Kotak

Co-founder, BOHECO

Varun and his team at Spokes Digital are true experts in their business. We've worked with him and his team for over a year now and are very impressed by their acumen and prowess in delivering great results. Owing to the novelty of our category, we have often struggled to deliver consistent results but since his team's involvement, we have been able to achieve this. Since we went through a brand revamp and domain change we had to catch up with the competitors and Spokes's result-oriented SEO and PPM strategy for the brand has helped us regain a competitive edge.

Ashley LeCount

Crativ Packaging

As a growing organization we didn't have the resources to commit to building our SEO, that's when we found Spokes Digital. The team was very knowledgeable, and helped educate us on where to focus SEO efforts. I appreciate the open communication, organization, professionalism and expertise Spokes Digital brings to the table. It was great to see our overall SEO improvement, and see the new leads come in, thanks in part to the efforts of Spokes.

Sarah Skinner

Digital Marketing Consultant Papa and Barkley

"I had the pleasure to work alongside Varun and his team helping one of my clients in the CBD space. The Spokes Digital team are experts in compliance and finding ways around policy restrictions. His agency is thorough, smart, fast with excellent reporting and support. I recommend them to all my CBD clients as a go-to for their paid search strategy."

Dawn Blackstone

Chief Marketing Officer Earthly Body

"I highly recommend Varun Patel, and his company, Spokes Digital, for any digital marketing needs. They are expert at SEO and SEM, and were able to increase my company's digital sales significantly and with an impressive ROI. Not only are they great to work with, they are extremely responsive, and good communicators - sharing results on a weekly basis, and optimizing digital efforts ongoing. "

Amanda Denz

Co-founder & CMO SAVA

"Spokes Digital is very well versed in SEO and digital ads, and we found it a pleasure to work with them."

Abby Uriarte

Digital Marketing Manager MedMen

Spokes team came to me at a time when zero effort had been put into SEO. Being a cannabis company, SEM wasn't even on our radar given current regulations. Spokes team enabled us to leverage these channels in ways that we did not think were achievable and helped us see the value in allocating marketing budget to these areas. Spokes team continually pushed themselves to optimize campaigns and drive results.

Rae Gross

Director of Ecommerce & Marketing Foria Wellness

"Working with Varun has been such a pleasure. He is an incredibly talented and driven marketer. He has deep knowledge of consumer insights, digital marketing plans, and launching marketing campaigns. He drove Foria’s successful paid media campaigns from ideation to execution, and was able to meet sales targets with a 2X to 3X ROAS, which is no small feat when you consider how challenging and ambiguous the cannabis/CBD advertising space has been. Varun and the Spokes Digital team is able to navigate big-budget campaigns and drive results. I look forward to working with Varun and Spokes team to drive success for Foria in the future."

Lubna Salah

CEO Atlanta Digital

I've worked with Varun and his Spokes team for a year now. I demand a lot of my vendors and his team is always quick, responsive, reliable, and reasonable all the while still managing to be honest & kind. It seems so simple but it's surprisingly very hard to find these days. I've already referred them to other clients as well. I sleep better at night knowing that the Spokes team is working on my projects. Highly recommended.

Marco R.

CEO & President Pineapple Ventures, Inc

Varun's team is best in class! The company excels in various fields of digital marketing such as SEO, PPC, Programmatic, and more. Varun is an excellent listener, identifies areas of need, has proactive and appropriate solutions, and leads his experienced staff to successfully deliver results. The result-oriented approach of Varun and his team gives me the confidence to recommend the company in the highest order. I am of the firm belief that Varun and Spokes bring value to any company and deliver an outcome that will give its client a competitive edge in the market.

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