Transition from Universal Analytics to Google Analytics 4 (GA4)

Transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4): Stay Ahead in the Marketing Game

Easy-To-Follow GA4 Migration Checklist  You must already be aware of the changes coming to Google Analytics. Google Universal Analytics will no longer be supported starting in July 2023, and Google Analytics 4 (GA4) will take its place.  GA4 differs entirely from Universal Analytics regarding data organization, data collection model, metrics, and their calculation. This means […]

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