PPC

Digital advertising is crucial for cannabis brands looking to expand their reach, drive traffic, and increase sales. However, cannabis businesses face significant challenges due to Google Ads restrictions, which prevent them from running traditional PPC campaigns. Google’s strict policies disallow the promotion of cannabis, THC, and CBD products, often leading to ad disapprovals, account suspensions, […]

In a groundbreaking announcement, Google has set the stage for a seismic shift in the CBD marketing landscape. For years, CBD products have been a booming business, with the U.S. market alone raking in nearly $2 billion in sales in 2022. Despite this growth, one central platform has been notably absent from the CBD advertising

In recent years, the cannabis industry has experienced remarkable growth and acceptance across the globe. As more regions legalize medical and recreational cannabis use, the competition within this industry has become fierce. To succeed in this highly competitive market, cannabis businesses must employ effective marketing strategies that cater to their target audience. This blog post