Transitioning from UA to Google Analytics 4

Universal Analytics Data Processing to Cease on July 1, 2023 Spokes Digita is pleased to announce its seamless migration services from Universal Analytics (UA) to Google Analytics 4 (GA4).

Spokes Digital, the leading cannabis digital marketing agency based in the USA, is pleased to announce its seamless migration services from Universal Analytics (UA) to Google Analytics 4 (GA4). With the upcoming end of support for UA in July 2023, businesses need to stay ahead in the marketing game by adopting GA4, which offers enhanced data organization, collection models, and metrics.

Spokes Digital has developed an easy-to-follow GA4 migration checklist to assist businesses in this transition. This comprehensive checklist is divided into two stages, ensuring a smooth and hassle-free migration process.

Stage One focuses on setting up the GA4 property and configuring data settings. The checklist includes tasks such as installing GA4 on the website using either Google Tag Manager or manual code implementation, creating the GA4 property, confirming data settings, and switching on Google Signals for cross-device tracking and remarketing.

Stage Two concentrates on finalizing the setup of the new GA4 property. Critical tasks in this stage include setting up conversion tracking using events instead of goals, adding referral exclusions, creating custom audiences, linking Google Search Console to GA4 for enhanced insights, and linking Google Ads accounts for comprehensive marketing analysis.

Spokes Digital understands the importance of a seamless migration process and ensures businesses can quickly adapt to GA4 without disruptions. By following the GA4 migration checklist provided by Spokes Digital, businesses can confidently transition to GA4, collect accurate data, track conversions effectively, and leverage advanced audience insights.

As a cannabis digital marketing agency, Spokes Digital is well-versed in the unique challenges and requirements of the industry. The agency’s expertise in GA4 migration ensures that cannabis businesses can maximize their marketing strategies and stay competitive in the evolving digital landscape.

For businesses seeking a smooth transition from UA to GA4, Spokes Digital offers its comprehensive migration services. With their in-depth knowledge of GA4 and extensive experience in the cannabis industry, Spokes Digital provides tailored solutions that align with each client’s specific requirements.

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About Spokes Digital

Spokes Digital is a premier cannabis digital marketing agency based in the USA. With a team of industry experts, the agency specializes in providing result-driven marketing solutions for cannabis businesses. From web development and SEO to social media management and advertising, Spokes Digital offers a comprehensive suite of services to enhance online presence and drive growth in the cannabis industry.

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