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As an emerging delivery brand in San Francisco Bay Area, Sava needed Brand Awareness with additional media channels to improve their market share in their delivery area.
Solution
Helped Sava’s digital marketing team stay focused on high-impact activities that truly mattered.
Streamlined and optimized paid advertising efforts for better efficiency and performance.
Delivered a significant increase in Return On Ad Spend (ROAS) through data-driven execution.
| Metric | Performance |
|---|---|
| Clicks | 5,927 |
| Orders | 3,372 |
| CTR | 7.7% |
| CPO | $5.55 |
What challenges do dispensaries usually face before working with you?
“Invisible” online presence - many dispensaries are struggling online, given that Google and Meta have some pretty tight advertising restrictions. Some common issues will be:
1.Ad Disapprovals & Account Suspensions: Navigating the minefield of cannabis compliance.
2.Stagnant Organic Traffic: Inability to rank for 'dispensary near me' search queries.
3.Discount Trap: This refers to basing business decisions entirely or heavily upon promoting discounts, which negatively affects the bottom-line results.
4.Data Fragmentation: Having a lot of data but no clear information about which marketing channel contributes to revenue.
1.Ad Disapprovals & Account Suspensions: Navigating the minefield of cannabis compliance.
2.Stagnant Organic Traffic: Inability to rank for 'dispensary near me' search queries.
3.Discount Trap: This refers to basing business decisions entirely or heavily upon promoting discounts, which negatively affects the bottom-line results.
4.Data Fragmentation: Having a lot of data but no clear information about which marketing channel contributes to revenue.
