As a new online dispensary brand in California, Pineapple Express needed to drive strong ROAS and increase orders using additional paid media channels in order to grow market share and compete effectively in a crowded marketplace.
Solutions
Partnered with Pineapple Express’s digital marketing team to focus on high-impact advertising strategies.
Executed performance-driven paid social campaigns with precise audience targeting and optimized creatives.
Delivered a significant increase in revenue while achieving strong, scalable ROAS.
Client Overview
“Spokes team came to us at a time when zero effort had been put into SEO. Being a cannabis company, SEM wasn’t even on our radar due to current regulations. Spokes enabled us to leverage these channels in ways we didn’t think were achievable and helped us see the value in allocating marketing budget to these areas. The Spokes team continually pushed themselves to optimize campaigns and drive results.”
What challenges do dispensaries usually face before working with you?
1.Ad Disapprovals & Account Suspensions: Navigating the minefield of cannabis compliance.
2.Stagnant Organic Traffic: Inability to rank for 'dispensary near me' search queries.
3.Discount Trap: This refers to basing business decisions entirely or heavily upon promoting discounts, which negatively affects the bottom-line results.
4.Data Fragmentation: Having a lot of data but no clear information about which marketing channel contributes to revenue.
How does Spokes Digital deliver better results for dispensaries compared to competitors?
1.Copyrighted Strategies: We employ proprietary and legally compliant methods for creating ad accounts and optimising campaigns, which are techniques that our competitors do not possess.
2.TrinityX™ Platform: Our AI-based platform enables cross-channel analysis and real-time benchmarking, allowing us to pivot faster than the market.
3.Deep Industry Specialization: With 8+ years specifically dedicated to serving only the cannabis industry, we know more about industry regulations and consumer patterns than a more well-rounded advertising agency.
How soon can dispensaries expect to see performance improvements?
1.Immediate Wins: Through our compliant SEM & Native Ad marketing service, dispensaries have seen traffic increases in the first 30-60 days.
2.Sustainable Growth: Organic SEO and revenue growth will usually experience a breakthrough in between 3 to 6 months, given the development of domain authority and local business listings.
What kind of results have your dispensary clients achieved?
574% Increase in Organic Revenue for a new brand in six months.
1,395% ROI in Highly Saturated Markets via Precision Targeted Campaigns.
Consistent Growth: The clients have shifted from operating in one place to multiple states with multiple dispensaries (over 3), with our online advertising work as the main traffic generator.
Do your strategies work for both single-store and multi-location dispensaries?
How do dispensaries benefit from your content and SEO upgrades?
Higher Foot Traffic: Optimizing your Google Business Profile and leveraging local keywords allows us to ensure that you are featured at the top of "near me" search results.
Brand Authority: Educational blogging and SEO-rich product pages establish trust with 60% of buyers who believe they don’t know enough about cannabis.
Sustainable ROI: Unlike paid advertising, which will cease to be effective as soon as you stop making payments, our Search Engine Optimization and Content Upgrades systems will continue to provide returns for years to come.
