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Operating in a competitive cannabis delivery market, Pineapple Express needed a clear, results-driven digital strategy. With multiple marketing channels in play, the team required expert support to prioritize SEO and paid media efforts that would directly contribute to revenue growth and customer acquisition.
Solutions
Strategic Partnership: Spokes Digital partnered with Pineapple Express to support their internal team with focused, high-impact digital marketing strategies tailored to the cannabis delivery and e-commerce space.
Performance-Driven Execution: The collaboration centered on improving ROAS, increasing orders, and optimizing paid media and SEO efforts to drive measurable business growth.
Scalable Growth: By prioritizing organic visibility and conversion-focused campaigns, Pineapple Express achieved sustainable digital growth across both paid and organic channels.
“It is with much enthusiasm that I recommend Varun from Spokes Digital. I have been a client of Varun’s for quite some time and his SEO skills are phenomenal. He has helped me with various clients’ businesses and the constant growth is impressive.”
— Jennifer Neville, Creative Marketing Director, Pineapple Express
What challenges do e-commerce brands usually face before working with you?
Many e-commerce brands come to us when they reach a "growth plateau." The common pain points included high Customer Acquisition Costs, stagnant conversion rates, and trouble wading through Byzantine advertising restrictions-especially within highly regulated niches like Cannabis and CBD. Brands were regularly getting beaten up by disapprovals from Google Ads, having poor product feed management, and a lack of clear attribution between their marketing spend and actual revenue.
How does Spokes Digital help eCommerce businesses increase sales and conversions?
Instead, we have a full funnel strategy that leverages Performance Marketing together with our in-house TrinityX platform. With the optimization of product data feeds on 200+ channels (Amazon, Google Shopping, Walmart, and more) and the execution of dynamic bidding solutions, we ensure the delivery of your products to the most intent-driven consumers. The other strategy we have employs the Ask Bud-i technology solution for instant customer engagement.
How quickly can eCommerce brands expect to see performance improvements?
Even in the long-term approaches of SEO or branding, our performance marketing clients have "quick wins" in terms of the improvements they can directly feel. In the 15-day risk-free guarantee stage of our services, we immediately conduct technical analyses and reorganize ad accounts. As shown in case studies, after the initial 3 to 6 months, the brand could have experienced a 659% increase in conversions and a 894% boost in revenue.
What kind of growth have your eCommerce clients achieved through your strategies?
Our outcomes are data-driven and measurable. We have impacted more than $400M of revenue for our clients based on the case studies we developed. We achieved the following:
1.732% ROAS (Return on Ad Spend) for e-commerce companies within 12 weeks.
2.64% reduction in Customer Acquisition Costs (CAC)
Specific retail partners experienced 1,384% additional advertising revenue in just 6 months.
1.732% ROAS (Return on Ad Spend) for e-commerce companies within 12 weeks.
2.64% reduction in Customer Acquisition Costs (CAC)
Specific retail partners experienced 1,384% additional advertising revenue in just 6 months.
How does Spokes Digital improve product visibility and category rankings for online stores?
We go beyond the simple keyword insertion and usage methods that mere marketers offer you. We incorporate Generative Engine Optimization (GEO) and technical SEO to ensure that your product appears on the best search engine results pages – both on the conventional search result pages and the AI-search result pages.We do this by optimizing "Product Feeds & Descriptions" with a "Hub-and-Spoke" content structure to ensure that the category page appears at the top of the SERPs (Search Engine Results Pages).
Do your strategies work for both small eCommerce shops and large-scale online retailers?
Yes. Our adaptive operational framework enables us to scale our strategies according to the size of the business. For small businesses, we emphasize Local and Hyperlocal SEO and organic growth strategies for high efficiency and budget maximization. On the other hand, for large retail businesses, we make use of TrinityX for multi-channel analytics and have managed large-scale media budgets in excess of $100 million.
How do eCommerce brands benefit from your SEO, CRO, and content upgrades?
This "Triple Threat" approach ensures you aren't just buying traffic, but converting it.
1.SEO delivers quality and organic traffic.
2.Content Upgrades (blog Posts, guides, and videos) enhance trust and authority.
3.CRO (Conversion Rate Optimization) employs the use of heatmaps and A/B testing to ensure that once you have landed on a site, you have a hassle-free process to checkout.
1.SEO delivers quality and organic traffic.
2.Content Upgrades (blog Posts, guides, and videos) enhance trust and authority.
3.CRO (Conversion Rate Optimization) employs the use of heatmaps and A/B testing to ensure that once you have landed on a site, you have a hassle-free process to checkout.
How does Spokes Digital outperform other e-commerce marketing agencies in delivering results?
While other general-purpose firms are, we are a data-centric digital transformation solutions partner. We reserve the sole copyrights for our optimization solutions. In fact, our “Result-Oriented” DNA is fortified by a money-back guarantee within 15 days, which is a testimony to our confidence in our ability to provide a competitive edge that other firms fail to do.
How do your optimization systems help reduce cart abandonment and improve checkout conversion rates?
We tackle cart abandonment through a mix of technical and psychological triggers. Our CRO services include optimizing the purchase funnel path, enabling precise pixel tracking for retargeting, and simplifying the checkout UI/UX. By using automated email and SMS remarketing sequences, we re-engage users who left items behind, often seeing a 2X to 10X boost in performance for previously "lost" sessions.
What long-term performance improvements do eCommerce clients typically see after partnering with you?
Long-term, our clients experience Sustainable Scalability. Beyond the initial surge in sales, we help brands build a "flywheel" of customer retention and brand loyalty. Clients typically see a permanent increase in Customer Lifetime Value (LTV), a steady decline in reliance on paid ads as organic rankings take over, and a robust digital infrastructure that can adapt to ever-changing Google and social media algorithms.
