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Spokes Digital helped the Columbia Care’s digital team to keep focused on critical digital marketing activities that matter, which led to a staggering increase in foot traffic.
Client Overview
“Columbia Care Inc. is one of the largest and most experienced multi-state operators in the medical cannabis industry, with licenses in 15 jurisdictions in the US and the EU. The company is committed to providing the type of education and transparency patients deserve and quality of product that clinicians expect.”
What challenges do dispensaries usually face before working with you?
“Invisible” online presence - many dispensaries are struggling online, given that Google and Meta have some pretty tight advertising restrictions. Some common issues will be:
1.Ad Disapprovals & Account Suspensions: Navigating the minefield of cannabis compliance.
2.Stagnant Organic Traffic: Inability to rank for 'dispensary near me' search queries.
3.Discount Trap: This refers to basing business decisions entirely or heavily upon promoting discounts, which negatively affects the bottom-line results.
4.Data Fragmentation: Having a lot of data but no clear information about which marketing channel contributes to revenue.
1.Ad Disapprovals & Account Suspensions: Navigating the minefield of cannabis compliance.
2.Stagnant Organic Traffic: Inability to rank for 'dispensary near me' search queries.
3.Discount Trap: This refers to basing business decisions entirely or heavily upon promoting discounts, which negatively affects the bottom-line results.
4.Data Fragmentation: Having a lot of data but no clear information about which marketing channel contributes to revenue.
How does Spokes Digital deliver better results for dispensaries compared to competitors?
We are more than a marketing firm; we are a technology-driven performance partner. The strengths of the firm include:
1.Copyrighted Strategies: We employ proprietary and legally compliant methods for creating ad accounts and optimising campaigns, which are techniques that our competitors do not possess.
2.TrinityX™ Platform: Our AI-based platform enables cross-channel analysis and real-time benchmarking, allowing us to pivot faster than the market.
3.Deep Industry Specialization: With 8+ years specifically dedicated to serving only the cannabis industry, we know more about industry regulations and consumer patterns than a more well-rounded advertising agency.
1.Copyrighted Strategies: We employ proprietary and legally compliant methods for creating ad accounts and optimising campaigns, which are techniques that our competitors do not possess.
2.TrinityX™ Platform: Our AI-based platform enables cross-channel analysis and real-time benchmarking, allowing us to pivot faster than the market.
3.Deep Industry Specialization: With 8+ years specifically dedicated to serving only the cannabis industry, we know more about industry regulations and consumer patterns than a more well-rounded advertising agency.
How soon can dispensaries expect to see performance improvements?
Although SEO is a long-term business, our combined channels will produce quicker outcomes:
1.Immediate Wins: Through our compliant SEM & Native Ad marketing service, dispensaries have seen traffic increases in the first 30-60 days.
2.Sustainable Growth: Organic SEO and revenue growth will usually experience a breakthrough in between 3 to 6 months, given the development of domain authority and local business listings.
1.Immediate Wins: Through our compliant SEM & Native Ad marketing service, dispensaries have seen traffic increases in the first 30-60 days.
2.Sustainable Growth: Organic SEO and revenue growth will usually experience a breakthrough in between 3 to 6 months, given the development of domain authority and local business listings.
What kind of results have your dispensary clients achieved?
Our case studies speak for themselves. More recently, we have enjoyed the following successes:
574% Increase in Organic Revenue for a new brand in six months.
1,395% ROI in Highly Saturated Markets via Precision Targeted Campaigns.
Consistent Growth: The clients have shifted from operating in one place to multiple states with multiple dispensaries (over 3), with our online advertising work as the main traffic generator.
574% Increase in Organic Revenue for a new brand in six months.
1,395% ROI in Highly Saturated Markets via Precision Targeted Campaigns.
Consistent Growth: The clients have shifted from operating in one place to multiple states with multiple dispensaries (over 3), with our online advertising work as the main traffic generator.
Do your strategies work for both single-store and multi-location dispensaries?
Yes. We scale our strategies according to your footprint:
Single-Store: Our emphasis is on hyperlocal SEO and GMB optimization in your local area.
Multi-Location: In multi-location businesses, we use central data platforms to take into consideration the local product offerings and local community profiles while targeting campaigns.
How do dispensaries benefit from your content and SEO upgrades?
Content is the cannabis SEO engine. Our improvements allow for:
Higher Foot Traffic: Optimizing your Google Business Profile and leveraging local keywords allows us to ensure that you are featured at the top of "near me" search results.
Brand Authority: Educational blogging and SEO-rich product pages establish trust with 60% of buyers who believe they don’t know enough about cannabis.
Sustainable ROI: Unlike paid advertising, which will cease to be effective as soon as you stop making payments, our Search Engine Optimization and Content Upgrades systems will continue to provide returns for years to come.
Higher Foot Traffic: Optimizing your Google Business Profile and leveraging local keywords allows us to ensure that you are featured at the top of "near me" search results.
Brand Authority: Educational blogging and SEO-rich product pages establish trust with 60% of buyers who believe they don’t know enough about cannabis.
Sustainable ROI: Unlike paid advertising, which will cease to be effective as soon as you stop making payments, our Search Engine Optimization and Content Upgrades systems will continue to provide returns for years to come.
