Via SEM and Programmatic Ads
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As a fast-growing cannabis delivery brand in California, Grassdoor was looking to explore new digital advertising channels to expand its reach and acquire new customers in highly competitive markets.
Solutions
Partnered with Grassdoor’s digital marketing team to execute performance-driven SEM and programmatic advertising strategies
Launched display and rich media campaigns to reach new audiences at scale
Applied precise geographic and demographic targeting to drive customer acquisition and revenue growth
What challenges do dispensaries usually face before working with you?
“Invisible” online presence - many dispensaries are struggling online, given that Google and Meta have some pretty tight advertising restrictions. Some common issues will be:
1.Ad Disapprovals & Account Suspensions: Navigating the minefield of cannabis compliance.
2.Stagnant Organic Traffic: Inability to rank for 'dispensary near me' search queries.
3.Discount Trap: This refers to basing business decisions entirely or heavily upon promoting discounts, which negatively affects the bottom-line results.
4.Data Fragmentation: Having a lot of data but no clear information about which marketing channel contributes to revenue.
1.Ad Disapprovals & Account Suspensions: Navigating the minefield of cannabis compliance.
2.Stagnant Organic Traffic: Inability to rank for 'dispensary near me' search queries.
3.Discount Trap: This refers to basing business decisions entirely or heavily upon promoting discounts, which negatively affects the bottom-line results.
4.Data Fragmentation: Having a lot of data but no clear information about which marketing channel contributes to revenue.
