Big data – Whether you call this term data analytics or business intelligence, it doesn’t really matter that much. What actually matters is that we can now gather and analyze huge data in smart ways that wasn’t possible a few years ago. Big data have already started playing and transforming most areas of business, industry, and most other parts of digital marketing. Many companies throughout the world are using big data to better understand their customers. Most importantly, Big data has already stepped into the field healthcare to find treatments for life threatening diseases like cancer. Now, it is moving towards other domains to revolutionize them with its features.
At present, almost everyone can agree that big data has taken the whole world by gale, but what next? Will big data continue to grow? What new things will develop around it? Let’s look at some of the predictions:
Analyzing data will take a turn
According to Ovum, an independent and consultancy firm, SQL which is used to communicate with the database is still the standard, spark – fast and general engine for data processing is emerging as a complementary tool for data analysis and will continue to grow.
Tools that will emerge from data analysis
Recently, both Microsoft MSFT and Salesforce (An American Cloud computing company) announced features that will allow non-programmers create applications to view business data.
Business analytics software
IDC, An American Market Research Company, predicts that most of the business analytics software will include the intelligence by the end of 2020.
When we talk about the new data storage technologies, Hadoop, Apache Pig, Hive, and Map reduce come first. These technologies are driving global change in the whole world. With the help of Hadoop, businesses can do analytics with very fine granularity and make every customer feel special. Complex branching logics which have a lot of nested conditions if, else – is easier and quicker to implement in Map reduce. On the other hand Apache Pig is a good weapon that can be used to handle structured data.
Real Time Decisions
According to Forrester, Market Research Company, online users will be able to use data to make their decisions in real time with the help of Spark.
Machine Learning Trend
According to top giant firms, Gartner and Ovum, machine learning will be a mandatory element for data preparation and business analysis in the near future.
In the near future, as the growth of big data takes heights, privacy will be a big concern for many companies. It is predicted that by 2018, 50% of business ethics will be related to data violations.
We at ROW are helping our clients in simplifying their complex challenges and turning their business vision and goals into reality with big data solutions. Digital solutions have to go through various stages ranging from planning, building, measuring, and implementation of transformation. Our industrious team of developers is making this process hassle-free for their clients. ROW keeps itself updated with the latest trends that originate in the technology sector in order to give the best solutions to their clients.