Stay Updated with Digital Marketing Insights from Spokes White Papers
Our White Papers are backed with extensive research & Digital Marketing experience which will add value to your digital presence.
Our Latest White Papers
Planning 2025 Q4 Holiday Campaigns for Cannabis & Hemp, THC, CBD Brands
This whitepaper aims to guide cannabis and hemp brands through effective, compliant Q4 2025 holiday marketing. It breaks down key consumer trends shaping holiday demand, including the growth of cannabis gifting and wellness-focused purchases, while addressing the challenges of advertising restrictions and increased competition.
Inside, the guide covers proven holiday campaign strategies, budget planning, and channel-specific tactics across search, social, email, SEO, and programmatic advertising. It’s designed to help brands plan early, execute smarter campaigns, and maximize revenue during the most important sales quarter of the year.
2024 Marketing Strategies That Won't Work in 2025 for Cannabis Industry
This whitepaper explores why 2024 marketing strategies won’t work in 2025 for the cannabis industry. As mature markets slow, advertising costs rise, and AI-driven search reshapes consumer discovery, many once-reliable tactics are rapidly losing effectiveness. Drawing on real market data, platform changes, and real-world case studies, this report highlights which strategies are becoming obsolete—and outlines the modern, compliant, and data-driven approaches cannabis brands must adopt to stay visible, competitive, and profitable in 2025 and beyond.
From Clicks to Customers: Cannabis Retail Digital Domination in 2025
In a rapidly evolving cannabis retail market, 2025 represents a pivotal moment of opportunity and challenge. “From Clicks to Customers: Cannabis Retail Digital Domination in 2025” explores how leading retailers outpace the competition by leveraging digital-first strategies, advanced AI, and hyper-personalized customer engagement. This whitepaper dives deep into the trends shaping the industry from the meteoric rise of THC-infused beverages and the surge of female consumers to the integration of omnichannel experiences and immersive technology in both physical and digital retail spaces.
420 Marketing Playbook: Cultivating Success for Your Cannabis Brand
The cannabis industry’s biggest retail moment is fast approaching, and your brand can’t afford to wing it. The 420 Marketing Playbook: Cultivating Success for Your Cannabis Brand is your all-in-one strategy guide to dominate this high-stakes holiday. From AI-powered personalization to influencer partnerships and experiential campaigns, this whitepaper breaks down every tactic you need to drive engagement, boost sales, and build long-term loyalty. This guide helps you get ahead with data-backed insights, multichannel planning, and compliance-first creativity.
AI + SEO: The Formula for Cannabis Industry Domination in 2025
In an industry where visibility is everything and regulations are always shifting, staying ahead of the curve isn’t just an advantage, it’s survival. Our latest whitepaper, AI + SEO: The Formula for Cannabis Industry Domination in 2025, dives deep into how artificial intelligence is transforming the search landscape for cannabis brands. From zero-click search to generative engine optimization (GEO), this guide is packed with real-world strategies, AI-powered solutions, and actionable insights tailored for dispensaries, MSOs, and e-commerce platforms alike. Whether you’re scaling your digital presence or trying to outrank Weedmaps and Leafly, this is your roadmap to dominating the search results in 2025 and beyond.
The top digital marketing trends in the cannabis, CBD, and hemp industry for 2025
This whitepaper on the top digital marketing trends in the cannabis, CBD, and hemp industry for 2025 highlights the significant growth of the market, projected to reach $45.3 billion, and the increasing competition that necessitates advanced digital marketing strategies. It highlights key challenges for marketers in this sector, including evolving and stringent advertising regulations, limitations on paid media, content oversaturation due to AI, ad fatigue, fragmented audiences across emerging platforms, privacy regulations that impact data collection, and rising advertising costs.
Acquiring and Retaining Customers: Best Practices for Dispensaries
The white paper explores effective strategies for attracting new clientele and fostering loyalty among existing customers, focusing on marketing techniques, customer engagement, and exceptional service delivery in the dispensary industry. It aims to provide actionable insights to help dispensaries enhance customer satisfaction and drive long-term business growth.
Holiday Digital Marketing Guide for the Cannabis/CBD Industry
This whitepaper aims to provide cannabis and CBD brands with actionable strategies to make the most of this peak season. We’ll explore critical consumer trends, from holiday gift-giving preferences to generational differences in cannabis purchasing behavior.
ROI-Driven Meta Ads: Best Practices for Cannabis, CBD & Hemp Industries
This white paper provides insights and best practices for implementing ROI-driven meta-ads in the cannabis, CBD, and hemp industries. It explores the concept of meta ads, their benefits, and the platforms and tools available for deployment.
Future of digital marketing: How AI and automation are changing the game
Rethink SEO gain Strategies For Cannabis, CBD & Hemp Industry in 2022
In the fast-paced digital world, capturing attention within a short span of time is highly important. We need to grab Attention, build up Interest, generate Desire & motivate Call to Action with our Digital Marketing campaigns. Holidays are proven to…
Our Experts
Varun Patel
CEO & Founder
Mr. Varun Patel is a technocrat, strategist and an entrepreneur with contribution towards the IT consulting, thought leadership, strategy formulation as a business solutions consultant in Finance, Education, Energy, Real Estate, Automotive in USA and India while working with IBM, USA.
Mr. Patel holds an MBA (International Business) from Symbiosis and B.Tech from HBTI, Kanpur. He dreams beyond the frontiers of conventional thinking towards the creation of a global organization.
Lauren Laplante-Rottman
Chief Growth Officer
Chief Growth Officer/adviser with over twenty years experience in corporate firms, including Fortune 500 companies like IBM and leading utility and technology firm. Deep knowledge and international experience of the energy sector and utilities, emerging technologies, marketing, and operations.
She advises clients on corporate expansion and technology development.
