Over the past couple of decades, there has been a significant shift from traditional retail to e-commerce with the advent of the internet. The Cannabis industry, though quite young, has not been untouched by the phenomenon. Convenience and the ability to choose from a variety of options are the major drivers. Even before the pandemic, the e-commerce platforms for Cannabis were witnessing a surge in growth which has now been accelerated by Covid-19. The industry is now set to create more than 300,000 jobs in the next 4 years.
For any e-commerce platform, gaining insight into how you can drive more visitors to your website is crucial. And there are hundreds of ways to do so…from organic SEO efforts to driving targeted traffic through Facebook or Google ads. Which marketing channels are right for your business?
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