The cannabis market continues to reach new levels of revenue (global market size expected to reach USD 73.6 billion by 2027) and shows promise for employment growth. Hence more and more states and regions are making regulations to allow businesses to open their doors. As a result, the marketspace has become crowded. It is now imperative for cannabis companies to stand out from the crowd to actually make a profit. With growing competition, firms have started appealing to various specific target areas instead of broader offerings to a mass market.
For any firm to be successful, a well laid out marketing strategy is essential. Identifying the best strategy according to your objectives and goals requires thorough understanding of the market and the regulations depending on the geography you intend to serve.
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