Advance UTM Tracking of Paid Media Success for Cannabis & Hemp/CBD Industry

Urchin Tracking Module (UTM) is an evaluation parameter to track the effectiveness of online marketing campaigns. For the success of paid media in the Cannabis/Hemp industry, UTM parameters are a game-changer.

Knowing your market is essential to serving the customer base and becoming a leader. UTM parameters will help manage the marketing data, advertising campaigns and track paid media campaign success. So come along and learn about it.

In this webinar we will cover:

What are UTM parameters and how do they work?
Steps to set up UTM parameter code
Best practices for UTM tracking
UTM parameter structures and components
Tools used for UTM tracking

Our webinar was held on Thursday, April 1st, 2021, at 10 am PDT
Hosts: Varun Patel (Founder & CEO of Spokes Digital, Inc.) and Lauren Laplante (CGO of Spokes Digital, Inc.)

Website – spokesdigital.us/
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Twitter – twitter.com/Spokes_Digital,
Facebook – facebook.com/SpokesDigitalUS/,
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Camila Seidel

Brand Manager ,Cannabiz Credit Association

Spokes has been a key element in the growth of both of our companies. We started working with them when very little SEO efforts were done, and they not only came up with the best optimization and plan but explained everything perfectly. They demonstrated a great understanding of the unique cannabis industry. They took the time to understand our needs and goals and delivered exactly what we needed. The impact of their efforts has been essential to getting leads, traffic, and conversions. We would not be where we are today without them. Thank you for everything!

Matt Daley

VP, Marketing Sunday Goods

Spokes Digital is a pleasure to work with; we see them as partners to our business. They come to us with great ideas to help solve challenges, identify opportunities, and generally are always working to drive new users to our website and stores. Spokes Digital has been a strongly contributive piece of our marketing mix for Sunday Goods throughout our growth journey, from B2B only, to adding 1, then 2 and now 3 dispensaries. Their digital ad campaigns are essential to our marketing portfolio and have served as strong driver of traffic to our retail locations.

Shay Owensby

Marketing Director, 420 Marketeers

Spokes Digital is the partner we've been searching for, for a very long time! We've struggled getting approval to run cannabis ads with Google for years. Spokes Digital produced content within Google terms and have been running successful campaigns for months with no hiccups or disapprovals. Their team is very knowledgeable, quick to get things done, and has great communication with their clients. We're getting wonderful results on our ad spend and recommend Spokes Digital to anyone who faces the same challenges as we did.

George Cleveland

Director of Digital Products, Growth, WholesomeCo Cannabis

Spokes Digital has helped accelerate our growth by driving relevant traffic to our website. Their ads have directly improved our customer acquisition efforts as well as helped retain customers in our flywheel. Spokes Digital is incredibly easy to work with as they are a true partner and not just a third-party vendor. Our partnership with Spokes has been successful due to a constant back-and-forth dialog where both parties are contributing to digital ad efforts. This dialog helps move projects over the finish line quicker.

Degelis Tufts Pilla

Co-Founder and CEO, TribeTokes

Spokes has worked tirelessly to get ad channels set up for us that other agencies told us were impossible. They are also very honest when they do not think something is going to work or be profitable, which I appreciate. They have become like members of our internal team, always working toward our best interests on the marketing front. They have also helped us to source B2B leads, reducing our reliance on trade shows, which was particularly important during the pandemic.

Brett Gelfand

Managing Partner, CannaBIZ Collects

Spokes Digital has been a tremendous team to work with from the beginning. They are professional, consistent, and truly care about their work. We have improved drastically on SEO since working with Spokes and look forward to growing with them for many years to come.

Yash Kotak

Co-founder, BOHECO

Varun and his team at Spokes Digital are true experts in their business. We've worked with him and his team for over a year now and are very impressed by their acumen and prowess in delivering great results. Owing to the novelty of our category, we have often struggled to deliver consistent results but since his team's involvement, we have been able to achieve this. Since we went through a brand revamp and domain change we had to catch up with the competitors and Spokes's result-oriented SEO and PPM strategy for the brand has helped us regain a competitive edge.

Ashley LeCount

Crativ Packaging

As a growing organization we didn't have the resources to commit to building our SEO, that's when we found Spokes Digital. The team was very knowledgeable, and helped educate us on where to focus SEO efforts. I appreciate the open communication, organization, professionalism and expertise Spokes Digital brings to the table. It was great to see our overall SEO improvement, and see the new leads come in, thanks in part to the efforts of Spokes.

Sarah Skinner

Digital Marketing Consultant Papa and Barkley

"I had the pleasure to work alongside Varun and his team helping one of my clients in the CBD space. The Spokes Digital team are experts in compliance and finding ways around policy restrictions. His agency is thorough, smart, fast with excellent reporting and support. I recommend them to all my CBD clients as a go-to for their paid search strategy."

Dawn Blackstone

Chief Marketing Officer Earthly Body

"I highly recommend Varun Patel, and his company, Spokes Digital, for any digital marketing needs. They are expert at SEO and SEM, and were able to increase my company's digital sales significantly and with an impressive ROI. Not only are they great to work with, they are extremely responsive, and good communicators - sharing results on a weekly basis, and optimizing digital efforts ongoing. "

Amanda Denz

Co-founder & CMO SAVA

"Spokes Digital is very well versed in SEO and digital ads, and we found it a pleasure to work with them."

Abby Uriarte

Digital Marketing Manager MedMen

Spokes team came to me at a time when zero effort had been put into SEO. Being a cannabis company, SEM wasn't even on our radar given current regulations. Spokes team enabled us to leverage these channels in ways that we did not think were achievable and helped us see the value in allocating marketing budget to these areas. Spokes team continually pushed themselves to optimize campaigns and drive results.

Rae Gross

Director of Ecommerce & Marketing Foria Wellness

"Working with Varun has been such a pleasure. He is an incredibly talented and driven marketer. He has deep knowledge of consumer insights, digital marketing plans, and launching marketing campaigns. He drove Foria’s successful paid media campaigns from ideation to execution, and was able to meet sales targets with a 2X to 3X ROAS, which is no small feat when you consider how challenging and ambiguous the cannabis/CBD advertising space has been. Varun and the Spokes Digital team is able to navigate big-budget campaigns and drive results. I look forward to working with Varun and Spokes team to drive success for Foria in the future."

Lubna Salah

CEO Atlanta Digital

I've worked with Varun and his Spokes team for a year now. I demand a lot of my vendors and his team is always quick, responsive, reliable, and reasonable all the while still managing to be honest & kind. It seems so simple but it's surprisingly very hard to find these days. I've already referred them to other clients as well. I sleep better at night knowing that the Spokes team is working on my projects. Highly recommended.

Marco R.

CEO & President Pineapple Ventures, Inc

Varun's team is best in class! The company excels in various fields of digital marketing such as SEO, PPC, Programmatic, and more. Varun is an excellent listener, identifies areas of need, has proactive and appropriate solutions, and leads his experienced staff to successfully deliver results. The result-oriented approach of Varun and his team gives me the confidence to recommend the company in the highest order. I am of the firm belief that Varun and Spokes bring value to any company and deliver an outcome that will give its client a competitive edge in the market.

PERFORMANCE MARKETING

CANNABIS MARKETING SOLUTIONS

DISPENSARY MARKETING SOLUTIONS

SPOKES NATIVE ADS SOLUTIONS

SPOKES PROGRAMMATIC ADS SOLUTIONS

Advance UTM Tracking of Paid Media Success for Cannabis & Hemp/CBD Industry

Our Partners

Location

Performance Marketing

Performance Marketing

Canna Marketing Solutions

Canna Marketing Solutions

Spokes Education Series

Spokes Education Series

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Spokes AI Calculators

Try us risk-free with our 30 days money back guarantee!

Subscribe To Our Newsletter

Our Partners

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Get In Touch

PERFORMANCE MARKETING

CANNABIS MARKETING SOLUTIONS

DISPENSARY MARKETING SOLUTIONS

SPOKES NATIVE ADS SOLUTIONS

SPOKES PROGRAMMATIC ADS SOLUTIONS

Performance Marketing

Performance Marketing

Canna Marketing Solutions

Canna Marketing Solutions

Spokes Education Series

Spokes Education Series

Spokes AI Calculators

Spokes AI Calculators

Try us risk-free with our 30 days money back guarantee!

Subscribe To Our Newsletter

Our Partners​

Location

Get In Touch

Our Partners