PERFORMANCE MARKETING - Paid Media
Leveraging key moments of intent to be everywhere your customers need you to be
Driving performance through paid search is one of our core passions. Our intuitive, always-on methodology allows your brand to stay ahead of customers’ needs, while surpassing your sales goals. Through a combination of our proprietary bid management technology, budgeting & forecasting ROI (FROI) platform, media partnerships and global capabilities, we implement this strategy across all Paid Media solutions.
How, when, and where customers search is the critical insight needed to deliver the personalized experiences they desire, and ultimately drive them to convert. As search engines evolve with consumer behavior, our teams work continuously to achieve the most cost-effective, customer-centric strategies to drive your search performance.
Our performance, display methodologies are deeply rooted in our understanding of online behavior. We layer your in-house customer data with third-party data in order to qualify media sources, target your best audiences and build the copy and creative that inspires engagement. Through real-time targeting, serving and management of ads – from mobile, to video, to native and traditional banners – we have the flexibility to make immediate adjustments and optimizations to your campaigns.
Our team of affiliate marketing specialists will assist you in every step of managing your affiliate programs, from discovering and recruiting quality publishers, to tracking conversions and optimizing through performance data, to performing monthly audits of fraudulent sales or leads and choosing optimal commission structures. Our relationships with the leading Affiliate Networks give your business the best options for network solutions based on your unique needs.
We offer turnkey paid social solutions that both complement your organic social efforts, and build new relationships through highly targeted ad copy and creative. From Remarketing, to Facebook, LinkedIn, Instagram, Twitter, Snapchat and more, we advise which social platforms are the best fit for your products and services.