Sunday Goods | Dispensary Paid SEM Ads Case Study

Offered Services

Results

ROAS From High-Intent Search Campaigns
+ 0 *
Growth in Purchase-Ready Traffic
+ 0 %
Increase in Click-Through Rate (CTR)
+ 0 %
Reduction in Wasted Ad Spend
- 0 %

About the Client

 Sunday Goods is a lifestyle-driven cannabis brand focused on retail experience and brand connection.

Problem Statement

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  • Broad keyword targeting attracting low-intent users
  • Traffic not converting effectively
  • Rising CPCs due to competition
  • Limited visibility into keyword performance

Solutions

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  • Built intent-driven keyword segmentation
  • Matched ad copy to landing page messaging
  • Excluded low-performing search terms
  • Used performance insights to scale profitable campaigns