Grassdoor | Delivery SEM & Programmatic Ads Case study

Via SEM and Programmatic Ads
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Problem Statement

As a fast-growing cannabis delivery brand in California, Grassdoor was looking to explore new digital advertising channels to expand its reach and acquire new customers in highly competitive markets.

Solutions

Partnered with Grassdoor’s digital marketing team to execute performance-driven SEM and programmatic advertising strategies

Launched display and rich media campaigns to reach new audiences at scale

Applied precise geographic and demographic targeting to drive customer acquisition and revenue growth

Grassdoor Performance Table
Metric Value
Ad Spend $30,000
Impressions Won 558,963
Clicks 21,519
CTR 3.85%
Revenue Generated $113,310
ROAS 373%