Offered Services
- Paid Search (Google Ads)
- Performance Analytics
Results
ROAS from mid-funnel keyword expansion
0
x
SEM Revenue Growth
+
0
%
Cost per Conversion improvement
-
0
%
Branded Search Lift
+
0
%
About the Client
Dad Grass is a CBD and hemp brand known for its approachable, lifestyle-driven branding and education-first approach.
Problem Statement
Solutions
- Difficulty scaling beyond branded search
- High CPCs on generic CBD terms
- Low efficiency in competitor campaigns
- Attribution gaps across campaigns
- Focused on mid-funnel educational keywords
- Launched competitor conquesting with compliant messaging
- Introduced smart bidding with ROAS targets
- Improved conversion tracking accuracy
