Offered Services
- Paid Search (SEM)
- Landing Page Optimization
- Campaign Performance Management
Results
increase in qualified paid traffic
+
0
%
reduction in cost per engagement
-
0
%
improvement in landing page interaction rate
+
0
%
increase in campaign-driven actions
+
0
%
About the Client
Columbia Care is a multi-state cannabis operator offering medical and adult-use products across regulated markets.
Problem Statement
- Advertising restrictions limiting keyword usage
- High competition driving up CPCs
- Paid traffic not engaging with landing pages
- Difficulty scaling campaigns efficiently
Solutions
- Built compliant SEM campaigns using intent-based keyword clusters
- Developed landing pages aligned with ad messaging
- Refined bidding strategies to control costs
- Optimized campaigns continuously based on performance data
