Cann | Ecommerce Social Ads Case Study

Offered Services

Results

Revenue from Social
+ 0 %
ROAS
0 x
New Customer Acquisition
+ 0 %
Cost per Purchase
- 0 %

About the Client

Cann positions itself as a lifestyle-first cannabis beverage brand targeting wellness-focused and social consumers.

Problem Statement

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Solutions

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  • Strict ad rejections due to cannabis policies
  • Creative fatigue limiting scale
  • Poor upper-funnel audience education
  • Low engagement on prospecting ads
  • Designed compliant, education-led creatives focused on lifestyle and benefits
  • Built multi-stage funnel campaigns (Education → Consideration → Purchase)
  • Leveraged interest stacking and lookalike audiences
  • Introduced creative testing frameworks for rapid iteration