Offered Services
- Ecommerce SEM (Google Search)
- Programmatic Display & Retargeting
Results
ROAS driven by high-intent search + retargeting
0
x
Revenue Growth in 90 days
+
0
%
New CAC Reduction through value-based bidding
-
0
%
Conversion Volume across paid channels
+
0
%
About the Client
Cann is a THC-infused social beverage brand focused on low-dose cannabis drinks designed for modern consumers seeking a balanced alternative to alcohol.
Problem Statement
Solutions
- Limited scalability due to cannabis advertising restrictions
- High CPCs in non-branded search campaigns
- Low repeat purchase rate from first-time buyers
- Inconsistent attribution across paid channels
- Built compliant keyword segmentation separating branded, category, and competitor terms
- Deployed programmatic retargeting using purchase-intent and site-behavior signals
- Introduced smart bidding focused on value-based conversions
- Implemented enhanced conversion tracking and attribution modeling
