Offered Services
- Google Search Ads
- Google Display Ads
- Local PPC for Cannabis Delivery
- Conversion Tracking & Funnel Optimization
Results
ROAS from high-intent delivery search campaigns
+
0
*
Delivery Order Growth in 90 days
+
0
%
return on ad spend (ROAS)
-
0
%
High-Intent Website Traffic from local PPC
+
0
%
About the Client
Caliva is a well-known cannabis brand offering premium products and fast, compliant cannabis delivery services across key markets. The brand focuses on convenience, quality, and seamless customer experience.
Problem Statement
- High competition in cannabis delivery keywords driving up CPCs
- Limited visibility for high-intent, location-based searches
- Inconsistent conversion tracking due to platform restrictions
- Drop-offs between ad clicks and completed delivery orders
Solutions
- Built tightly themed keyword clusters focused on delivery intent
- Optimized ad copy around location, speed, and compliance messaging
- Implemented conversion tracking alternatives to ensure accurate performance data
- Introduced landing page optimizations to reduce friction in the order flow
- Used day-parting and geo-bid adjustments to focus spend on peak delivery hours
