Search Engine Marketing for Cannabis Brands

Maximize Your Reach with Leading SEM Strategies

Elevate your cannabis brand with our cutting-edge SEM services. As industry leaders, we specialize in crafting tailored SEM campaigns that drive traffic, increase visibility, and boost sales for dispensaries, e-commerce platforms, medical marijuana certification providers, and more. Our expert team leverages advanced techniques and data-driven insights to deliver exceptional results.

Choose Spokes Digital for your SEM needs and watch your brand soar.

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Overview of SEM

What is SEM, and Why is it Important for Cannabis Businesses?

Search Engine Marketing (SEM) is a powerful tool that combines paid advertising and search engine optimization (SEO) to increase visibility on search engine results pages (SERPs). For cannabis businesses, SEM is crucial as it drives immediate, targeted traffic to their websites, boosting their online presence and leading to higher conversions.

SEM vs. SEO: Unique Benefits

While SEO focuses on organic search rankings through content and technical optimization, SEM leverages paid ads to position your brand at the top of search results quickly. This dual approach ensures that your cannabis business gains maximum visibility, reaching potential customers who are actively searching for your products and services.

Case Studies From Our Cannabis SEM Clients

Grassdoor | Delivery SEM & Programmatic Ads Case study

Sunday Goods | Dispensary Paid SEM Ads Case Study

Cann | Ecommerce SEM & Programmatic Ads Case study

Keyword Research and Strategy

Understanding the cannabis market is essential for effective SEM. Our team conducts thorough keyword research to identify high-conversion keywords specific to the cannabis industry. We analyze your competitors and conduct market research to develop a robust keyword strategy that positions your brand for success.

Pay-Per-Click (PPC) Advertising

PPC advertising is a cornerstone of our SEM strategy. We create custom PPC campaigns tailored to your cannabis products and services. Our experts craft compelling ad copy and optimize it for maximum engagement, ensuring every click counts. We manage your bids and budget to deliver the best return on investment.

Display Advertising

Our display advertising services focus on designing visually appealing ads that capture attention. We place these ads on high-traffic websites and cannabis-related networks, ensuring your brand is seen by a relevant audience. Additionally, our retargeting strategies help re-engage visitors who have previously shown interest in your products.

Landing Page Optimization

A well-optimized landing page is critical to converting visitors into customers. We create and refine landing pages to improve conversion rates, conducting A/B testing to ensure continual improvement. We aim to ensure every visitor finds what they’re looking for and takes the desired action.

Analytics and Reporting

Transparency and data-driven decision-making are at the heart of our approach. We provide detailed performance reports and insights, monitor your campaigns closely, and adjust based on the data. Our analytics ensure you’re always informed about your campaign’s progress and success.

Why Choose Us?

Specialized Cannabis Marketing Expertise

Our deep understanding of the cannabis industry sets us apart. We know your unique challenges and regulations, and we tailor our strategies to meet your needs.

Customized Campaigns

Every cannabis brand is unique, and so are our campaigns. We create personalized strategies that align with your business goals and target audience.

Proven Track Record

With a history of successful campaigns, Spokes Digital has established itself as a trusted partner for cannabis brands. Our clients’ successes are our successes, and we’re committed to delivering results.

How It Works

Initial Consultation We begin with a comprehensive consultation to understand your business, goals, and challenges. This initial meeting is crucial as it lets us gain insight into your brand’s unique needs and objectives. We discuss your target audience, competitive landscape, and specific marketing goals. By the end of this consultation, we clearly understand your vision and are ready to tailor our SEM strategies to fit your cannabis business perfectly.

Campaign Planning Following the initial consultation, our team of experts develops a strategic plan tailored to your specific needs. This includes a detailed outline of the SEM tactics we’ll use to achieve your objectives, such as keyword research, PPC campaign structuring, and display ad strategies.

Optimization and Reporting Once your campaigns are live, our work doesn’t stop. We continuously monitor their performance, making adjustments as needed to improve results. This includes optimizing ad copy, adjusting bids, refining targeting, and enhancing landing page elements. We aim to ensure your campaigns deliver the best possible return on investment. We provide detailed performance reports that give you clear insights into your campaigns' performance.

Implementation With a solid plan, we move on to the implementation phase. Our team sets up your campaigns, ensuring that every element is optimized for maximum effectiveness. We create compelling ad copy, design eye-catching display ads, and develop high-conversion landing pages. We leverage our expertise and advanced tools throughout the implementation process to ensure everything runs smoothly and effectively.

FAQS

What are the legal considerations for cannabis advertising?

Cannabis advertising is highly regulated at both the federal and state levels. Different states have different rules regarding what can be advertised and how. For instance, some states prohibit advertising cannabis to minors, while others may have restrictions on where ads can be placed. Additionally, federal regulations add another layer of complexity.

How do you handle advertising restrictions on platforms like Google and Bing?

Advertising cannabis products on major platforms like Google and Bing comes with unique challenges, as these platforms have strict policies regarding cannabis-related content. We navigate these restrictions through a combination of creative strategies and compliant ad content.

Can you advertise cannabis products in states where it is not legal?

Advertising cannabis in such states not only violates local laws but can also lead to significant legal repercussions for your business. We ensure full compliance with local laws by conducting thorough research and only targeting states where cannabis use and advertising are legally permitted. This approach helps maintain the integrity and legality of your marketing efforts.

What metrics do you use to measure campaign success?

We use a comprehensive set of metrics to gauge the effectiveness of our SEM campaigns. Key performance indicators (KPIs) include click-through rates (CTR), which measure the number of clicks your ads receive relative to their impressions; conversion rates, which track how many visitors take a desired action after clicking on your ad; cost per acquisition (CPA), which calculates the cost of acquiring a new customer through your ad spend; and return on ad spend (ROAS), which assesses the revenue generated for every dollar spent on advertising.

How do you ensure compliance with industry regulations?

Ensuring compliance with industry regulations is critical in the cannabis sector, given its highly regulated nature. Our team is dedicated to staying updated on the latest regulations and guidelines at both the federal and state levels. We continuously monitor changes in legislation and platform policies to ensure all campaigns remain compliant.

Camila Seidel

Brand Manager ,Cannabiz Credit Association

Spokes has been a key element in the growth of both of our companies. We started working with them when very little SEO efforts were done, and they not only came up with the best optimization and plan but explained everything perfectly. They demonstrated a great understanding of the unique cannabis industry. They took the time to understand our needs and goals and delivered exactly what we needed. The impact of their efforts has been essential to getting leads, traffic, and conversions. We would not be where we are today without them. Thank you for everything!

Matt Daley

VP, Marketing Sunday Goods

Spokes Digital is a pleasure to work with; we see them as partners to our business. They come to us with great ideas to help solve challenges, identify opportunities, and generally are always working to drive new users to our website and stores. Spokes Digital has been a strongly contributive piece of our marketing mix for Sunday Goods throughout our growth journey, from B2B only, to adding 1, then 2 and now 3 dispensaries. Their digital ad campaigns are essential to our marketing portfolio and have served as strong driver of traffic to our retail locations.

Shay Owensby

Marketing Director, 420 Marketeers

Spokes Digital is the partner we've been searching for, for a very long time! We've struggled getting approval to run cannabis ads with Google for years. Spokes Digital produced content within Google terms and have been running successful campaigns for months with no hiccups or disapprovals. Their team is very knowledgeable, quick to get things done, and has great communication with their clients. We're getting wonderful results on our ad spend and recommend Spokes Digital to anyone who faces the same challenges as we did.

George Cleveland

Director of Digital Products, Growth, WholesomeCo Cannabis

Spokes Digital has helped accelerate our growth by driving relevant traffic to our website. Their ads have directly improved our customer acquisition efforts as well as helped retain customers in our flywheel. Spokes Digital is incredibly easy to work with as they are a true partner and not just a third-party vendor. Our partnership with Spokes has been successful due to a constant back-and-forth dialog where both parties are contributing to digital ad efforts. This dialog helps move projects over the finish line quicker.

Degelis Tufts Pilla

Co-Founder and CEO, TribeTokes

Spokes has worked tirelessly to get ad channels set up for us that other agencies told us were impossible. They are also very honest when they do not think something is going to work or be profitable, which I appreciate. They have become like members of our internal team, always working toward our best interests on the marketing front. They have also helped us to source B2B leads, reducing our reliance on trade shows, which was particularly important during the pandemic.

Brett Gelfand

Managing Partner, CannaBIZ Collects

Spokes Digital has been a tremendous team to work with from the beginning. They are professional, consistent, and truly care about their work. We have improved drastically on SEO since working with Spokes and look forward to growing with them for many years to come.

Yash Kotak

Co-founder, BOHECO

Varun and his team at Spokes Digital are true experts in their business. We've worked with him and his team for over a year now and are very impressed by their acumen and prowess in delivering great results. Owing to the novelty of our category, we have often struggled to deliver consistent results but since his team's involvement, we have been able to achieve this. Since we went through a brand revamp and domain change we had to catch up with the competitors and Spokes's result-oriented SEO and PPM strategy for the brand has helped us regain a competitive edge.

Ashley LeCount

Crativ Packaging

As a growing organization we didn't have the resources to commit to building our SEO, that's when we found Spokes Digital. The team was very knowledgeable, and helped educate us on where to focus SEO efforts. I appreciate the open communication, organization, professionalism and expertise Spokes Digital brings to the table. It was great to see our overall SEO improvement, and see the new leads come in, thanks in part to the efforts of Spokes.

Sarah Skinner

Digital Marketing Consultant Papa and Barkley

"I had the pleasure to work alongside Varun and his team helping one of my clients in the CBD space. The Spokes Digital team are experts in compliance and finding ways around policy restrictions. His agency is thorough, smart, fast with excellent reporting and support. I recommend them to all my CBD clients as a go-to for their paid search strategy."

Dawn Blackstone

Chief Marketing Officer Earthly Body

"I highly recommend Varun Patel, and his company, Spokes Digital, for any digital marketing needs. They are expert at SEO and SEM, and were able to increase my company's digital sales significantly and with an impressive ROI. Not only are they great to work with, they are extremely responsive, and good communicators - sharing results on a weekly basis, and optimizing digital efforts ongoing. "

Amanda Denz

Co-founder & CMO SAVA

"Spokes Digital is very well versed in SEO and digital ads, and we found it a pleasure to work with them."

Abby Uriarte

Digital Marketing Manager MedMen

Spokes team came to me at a time when zero effort had been put into SEO. Being a cannabis company, SEM wasn't even on our radar given current regulations. Spokes team enabled us to leverage these channels in ways that we did not think were achievable and helped us see the value in allocating marketing budget to these areas. Spokes team continually pushed themselves to optimize campaigns and drive results.

Rae Gross

Director of Ecommerce & Marketing Foria Wellness

"Working with Varun has been such a pleasure. He is an incredibly talented and driven marketer. He has deep knowledge of consumer insights, digital marketing plans, and launching marketing campaigns. He drove Foria’s successful paid media campaigns from ideation to execution, and was able to meet sales targets with a 2X to 3X ROAS, which is no small feat when you consider how challenging and ambiguous the cannabis/CBD advertising space has been. Varun and the Spokes Digital team is able to navigate big-budget campaigns and drive results. I look forward to working with Varun and Spokes team to drive success for Foria in the future."

Lubna Salah

CEO Atlanta Digital

I've worked with Varun and his Spokes team for a year now. I demand a lot of my vendors and his team is always quick, responsive, reliable, and reasonable all the while still managing to be honest & kind. It seems so simple but it's surprisingly very hard to find these days. I've already referred them to other clients as well. I sleep better at night knowing that the Spokes team is working on my projects. Highly recommended.

Marco R.

CEO & President Pineapple Ventures, Inc

Varun's team is best in class! The company excels in various fields of digital marketing such as SEO, PPC, Programmatic, and more. Varun is an excellent listener, identifies areas of need, has proactive and appropriate solutions, and leads his experienced staff to successfully deliver results. The result-oriented approach of Varun and his team gives me the confidence to recommend the company in the highest order. I am of the firm belief that Varun and Spokes bring value to any company and deliver an outcome that will give its client a competitive edge in the market.

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Search Engine Marketing for Cannabis Brands

Maximize Your Reach with Leading SEM Strategies

Choose Spokes Digital for your SEM needs and watch your brand soar.

Overview of SEM

What is SEM, and Why is it Important for Cannabis Businesses?

SEM vs. SEO: Unique Benefits

Case Studies From Our Cannabis SEM Clients

Our Services

Keyword Research and Strategy

Pay-Per-Click (PPC) Advertising

Display Advertising

Landing Page Optimization

Analytics and Reporting

Why Choose Us?

Specialized Cannabis Marketing Expertise

Customized Campaigns

Proven Track Record

How It Works

FAQS

Performance Marketing

Performance Marketing

Canna Marketing Solutions

Canna Marketing Solutions

Spokes Education Series

Spokes Education Series

Spokes AI Calculators

Spokes AI Calculators

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