Transparent Growth Measurement (NPS)
Digital Marketing Calculators for Cannabis Brands
Business growth in the cannabis industry necessitates a robust foundation of numbers, data, and analytics. Spokes Digital is a catalyst for this evolution, offering potent tools, including the Digital Marketing Calculator series tailored for cannabis brands. These calculators are invaluable assets, providing essential data to refine and enhance your marketing strategies in this highly regulated industry.
PPC Calculator
Spokes Digital’s Google Ads Calculator is tailored to meet the unique needs of cannabis brands. This tool helps forecast your ad expenditure and calculate estimated impressions, clicks and conversions based on your budget. Providing detailed analytics enables cannabis brands to understand how their Google Ads campaigns will perform, optimize their ad spend and achieve better ROI.
Spokes Digital’s Meta Ads Calculator is designed to streamline the creation of meta ads for cannabis brands. By inputting key metrics such as duration, total cost, and average transaction value (ATV), you can estimate the potential impact of your meta ads and make data-driven decisions to optimize your campaigns.
Customer Acquisition Cost Calculator (CAC)
The Customer Acquisition Cost (CAC) metric determines the average cost your cannabis brand spends to acquire a new customer. Use our CAC calculator to gain insights into your spending efficiency and make data-driven decisions to optimize your acquisition strategies.
Time to Payback CAC
The Time to Payback CAC metric shows the number of months it takes for your cannabis brand to earn back the CAC spent acquiring new customers. This calculator helps you understand the payback period and the financial sustainability of your customer acquisition efforts.
Ratio of Customer Lifetime Value to CAC
The Ratio of Customer Lifetime Value to CAC estimates the total value your cannabis brand derives from each customer compared with what you spend to acquire them. This metric is crucial for assessing your customer acquisition strategies’ long-term profitability and sustainability.
Health Check Your CPA Target
Profitability and a loyal customer base are the ultimate goals for any cannabis business. Our CPA target health check tool helps you boost growth and profitability by acquiring new customers more efficiently and ensuring your ad spend is aligned with your business objectives.
Health Check Your Average CPC
Cost Per Click (CPC) is a bidding strategy cannabis marketers use to target the right audience with the right combination of keywords. Our CPC health check tool determines how much you pay for websites or social media advertisements, ensuring you optimize your ad spend.
Health Check Your Conversions (Leads) Target
For cannabis brands, a “lead” is a contact in the pipeline identified as a prospective customer. Our conversions target health check tool helps you measure and optimize the effectiveness of your lead generation efforts.
Convert Your ROAS Target to a CPA Target
As a cannabis business owner, understanding the importance of cost per conversion (CPA) and return on ad spend (ROAS) is critical. These KPIs allow you to analyze account health at a high level and make informed decisions at the keyword level. Our tool helps you convert your ROAS target to a CPA target for better campaign management.
Target CPA Calculator
Cost-per-action (CPA) is a digital marketing method for online advertising that enables cannabis brands to pay for specific customer actions, such as reading more, buying now, or filling out a form. Use our target CPA calculator to optimize your cost-per-acquisition strategies.
Health Check Your ROAS Target
Return on ad spend (ROAS) measures how well your paid advertising generates revenue for your cannabis brand. Our ROAS target health check tool helps you determine the effectiveness of your ad campaigns and ensures your advertising efforts drive revenue growth.
SEO Calculator
Website Organic Traffic Calculator
Cannabis SEO professionals always strive to reach the top ranks on the SERP. Researching keywords and building a well-balanced SEO strategy is essential to achieve these goals. Our website organic traffic calculator helps you understand the effectiveness of your SEO strategies in driving organic traffic to your cannabis brand’s website.
SEO ROI Calculator
Our SEO ROI calculator is incredibly beneficial for tracking the progress of your SEO strategies and eliminating uncertainty when planning future campaigns. Calculate how much revenue you’ll generate with increased organic traffic. Simply enter your data into this SEO ROI calculator to measure the performance of your SEO efforts and see the impact on your cannabis brand’s bottom line.
SEO Cost Calculator
How much budget should you allocate to SEO? Spokes Digital offers a user-friendly SEO cost calculator to clarify your SEO spending and budget. With our SEO Cost Calculator, we aim to help you decide how much to invest in SEO and how you can further enhance your strategies. Understanding the SEO required for your cannabis brand’s website is critical to your digital success.
Month-on-Month Growth Calculator
Month-over-month growth is a vital metric for measuring the growth and profitability of your cannabis business. Cannabis brands measure growth in multiple ways: monthly, yearly, and quarterly. Our month-on-month growth calculator measures growth across various departments, from product and finance to sales and marketing, helping you stay on top of your business’s performance.
Conversion Rate Calculator
In the digital marketing landscape, conversion is the ultimate goal. When a potential customer takes the desired action, it counts as a conversion. Business growth is directly proportional to the number of conversions. Our conversion rate calculator helps you measure and optimize the effectiveness of your cannabis brand’s marketing efforts
