Offered Services
- Google Search Ads
- Google Performance Max (Compliant Setup)
- Local Store Visit Campaigns
- Paid Media Optimization & Reporting
Results
Increase in in-store visits
+
0
%
Lower cost per click (CPC)
+
0
%
ROAS across paid media campaigns
*
0
%
Growth in branded
+
0
%
About the Client
Natural Selection is a premium cannabis retailer known for its curated product selection, strong brand presence, and customer-focused retail experience across multiple locations.
Problem Statement
- Rising CPCs due to competitive retail cannabis keywords
- Difficulty driving qualified foot traffic from paid media
- Limited scalability of campaigns without increasing costs
- Fragmented data across multiple store locations
Solutions
- Rebuilt account structure with separate campaigns for branded, non-branded, and local intent searches
- Deployed location-based ad messaging to drive nearby store visits
- Leveraged Performance Max with strict compliance safeguards
- Optimized bidding strategies based on store-level performance data
- Introduced weekly performance insights to continuously reallocate budget toward top-performing locations
