Dadgrass | SEO Case Study

Offered Services

Results

Organic ROAS from non-branded search growth
0 *
Organic Traffic Increase in 90 days
+ 0 %
Growth in Non-Branded Keywords ranking on Page 1
+ 0 %
Increase in SEO-Driven Conversions
+ 0 %

About the Client

Dadgrass is a premium hemp and CBD brand focused on approachable, low-THC products for modern consumers seeking calm without the high.

Problem Statement

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  • Low organic visibility for commercial and informational keywords
  • Heavy reliance on paid traffic in a restricted ad ecosystem
  • Product pages not ranking due to weak SEO structure
  • Blog content lacked keyword alignment and topical authority

Solutions

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  • Rebuilt site architecture to improve crawlability and keyword flow
  • Developed SEO-driven content clusters around hemp education
  • Optimized product and collection pages for high-intent searches
  • Earned authoritative backlinks from lifestyle and wellness publications