Driving Higher-Intent Conversions for Wholesome via ChatGPT Ads & Generative AI Optimization
Result:
Weekly new user registration ratio increased
0
%
AOV improved by
0
%
Reduction in Customer Acquisition Cost (CAC)
0
%
Growth in Direct Referral Traffic from LLMs
0
%
The Challenge
Changing Search Behaviors
Wholesome noticed a decline in traditional search traffic as target audiences increasingly turned to ChatGPT for real-time recommendations, product comparisons, and tailored solutions.
Limited First-Mover Playbooks
As paid advertising capabilities inside ChatGPT and LLM ecosystems emerged, traditional digital marketing playbooks failed to offer clear compliance, bid optimization, or citation tracking strategies.
Lack of AI Brand Footprint
Before the campaign, Wholesome’s product catalog and brand authority were underrepresented in conversational AI outputs, leaving high-intent queries open to competitors.
Spokes Solutions
Spokes Digital ChatGPT Ads & Generative, Visibility Stack
Spokes Digital deployed an end-to-end strategy combining compliant native ChatGPT ad placements with Generative Engine Optimization (GEO) to ensure Wholesome became the top recommended solution.
- Architected conversational audience targeting strategies tailored to high-intent ChatGPT prompts.
- Developed natural, conversational ad messaging that integrated seamlessly into AI answer threads.
- Managed continuous bid optimization, testing CPC vs. CPM models across high-value query clusters.
- Structured Wholesome’s entire digital architecture using JSON-LD schemas and entity relationships optimized specifically for AI crawlers.
- Built conversational long-tail content hubs that directly answer the exact prompts consumers ask ChatGPT.
- Implemented real-time monitoring across ChatGPT, Claude, and Perplexity to track Wholesome’s recommendation share-of-voice and fix missing or inaccurate brand information.
- Connected Wholesome’s dynamic product catalog directly to generative AI search bots for hyper-accurate pricing, availability, and features.
The Process & Execution
Spokes Digital executed the campaign through a structured 4-phase framework:
01
Generative Audit
Benchmarked Wholesome’s existing visibility by testing hundreds of intent-driven queries across major LLMs against key competitors.
02
Schema & Entity Engineering
Re-engineered Wholesome’s online assets with structured schemas and authoritative third-party digital citations that AI web crawlers prioritize.
03
High-Compliance Ad & GEO Deployment
Launched paid ChatGPT campaigns alongside continuous GEO content syndication to systematically lift Wholesome’s authority in AI answers.
04
Conversational ROI Tracking
Built custom dashboards measuring referral traffic, chat-driven conversions, acquisition costs, and overall Return on Ad Spend (ROAS).