Scaling High-Intent Revenue for Ethos Cannabis
Result:
Increase in ROAS
+
0
%
Reduction in New CAC
0
%
Growth in Store-Visit Conversions
0
%
Increase in ATV (Average Ticket Value)
0
%
Problem Statement
Despite having a premium brand, Ethos Cannabis faced systemic digital roadblocks:
Compliance Volatility
Frequent ad disapprovals and account "shadow-banning" due to the sensitive nature of the industry.
High CPC Environment
Competing against large MSOs led to inflated Costs Per Click, eroding margins.
Data Fragmentation
A "blind spot" existed between digital ad engagement and actual in-store sales, making it impossible to calculate true ROI.
Low Keyword Relevancy
Traffic was often being driven by "educational" searches rather than "purchasing" intent.
Spokes Solutions
Our Performance Marketing team deployed a 15-year veteran’s playbook to overhaul the Ethos digital footprint:
Our experts crafted ad copy that passed Google’s automated and manual reviews by focusing on lifestyle, wellness, and location-based triggers rather than restricted product terms.
We executed a rigorous 3,000+ term negative keyword list to eliminate non-converting "educational" traffic, instantly reclaiming 22% of the wasted budget.
Leveraged AI-driven "Smart Bidding" tailored to store visits, ensuring that bids were automatically raised for users within a 5-mile radius of an Ethos dispensary during peak operating hours.
