Scaling High-Compliance Growth for Fiddler’s Green CBD
Result:
Increase in ROAS (Return on Ad Spend)
0
%
Reduction in Customer Acquisition Cost
+
0
%
Surge in Monthly Transactions
0
%
Reduction in Ad Disapprovals
0
%
Problem Statement
Fiddler’s Green faced the “Iron Wall” of CBD advertising, where standard growth tactics often lead to permanent bans.
Policy Gridlock
Repeated ad disapprovals and the constant threat of Google Merchant Center suspensions due to CBD-specific keyword triggers.
Inefficient Spend
High CPCs ($3.50+) caused by entering broad auctions with low-quality scores and unoptimized landing pages.
Attribution Gaps
Difficulty in tracking the full customer journey from the first click to the final purchase, leading to "blind" budget allocation.
Market Saturation
Standing out in a crowded market where competitors often use "black-hat" tactics, making organic and paid visibility increasingly expensive.
Spokes Solutions
We deployed a multi-layered performance strategy designed for scale and longevity.
Instead of bidding on high-risk, "medical-claim" keywords, we utilized AI to identify "Solution-Based" search intent (e.g., "natural sleep support" vs. "CBD for insomnia") to maintain compliance while capturing high-intent traffic.
Engineered a strategic remarketing loop using non-restricted display assets to re-engage past visitors, significantly boosting Lifetime Value (LTV) and Repeat Purchase Rate.
Developed high-speed, mobile-first landing pages that removed "friction points." We simplified the strength selection (750mg to 3000mg) into a single, intuitive UI/UX flow, which directly resulted in the 158% order boost.
