Scaling Premium Wellness via Performance Precision
Result:
Increase in ROAS
0
%
Reduction in Blended CAC
0
%
Surge in Monthly New Customer Revenue
0
x
Lift in Average Transaction Value (ATV)
0
%
Problem Statement
E1011 Labs, a pioneer in the “Elon” delivery system for wellness, faced the unique challenge of scaling a high-tech, premium product in a highly regulated and competitive digital landscape.
Stagnant Acquisition Costs
Prior to Spokes Digital, the brand struggled with high CACs that limited the ability to scale budget without eroding margins.
Ad Platform Compliance Hurdles
Navigating Meta’s stringent policies regarding wellness and alternative delivery systems required a sophisticated, compliant-first creative approach.
Creative Fatigue
High-frequency delivery to a narrow audience led to rapid creative decay, resulting in plummeting CTRs and rising CPCs.
Fragmented Funnel Strategy
Lack of a cohesive retargeting and retention layer meant potential high-value customers were dropping off after the first interaction without converting.
Spokes Solutions
Our approach was rooted in “Performance Creative” and “Algorithmic Efficiency.” We moved away from manual micro-management toward a framework that allows Meta’s AI to find the best buyers.
We implemented a "Modular Creative" system, testing different hooks (Educational, Social Proof, Unboxing) to identify which narrative resonated most with the premium wellness demographic.
Utilized a 180-day Customer LTV (Lifetime Value) seed list to build high-fidelity Lookalike Audiences (1%, 3%, and 5%), ensuring our TOF campaigns targeted users with the highest propensity to purchase.
Developed a multi-touchpoint middle-of-funnel (MOF) and bottom-of-funnel (BOF) sequence that addressed specific objections (price, technology, usage) through dynamic product ads and video testimonials.
Drafted high-impact, "safe-to-scale" ad copy that highlighted the lifestyle benefits and technological innovation of E1011 Labs without triggering Meta’s automated disapproval systems.
Established a weekly "Sprint" cadence, analyzing performance data on Mondays, producing new creative assets on Wednesdays, and launching new tests by Friday to stay ahead of creative fatigue.
