Scaling High-Compliance Growth for Gage Cannabis
Result:
Revenue Growth
+
0
%
New Customer CAC
0
%
ROAS
0
x
Maintained account uptime with zero disapprovals
0
%
Problem Statement
Gage Cannabis, a premium leader in the North American cannabis market, faced a fundamental paradox: they had a world-class product and a rapidly expanding retail footprint, but were systematically locked out of the world’s most powerful customer acquisition channel, Google Ads.
Platform Restrictions
Direct promotion of THC products is strictly prohibited on Google, leading to immediate ad disapprovals and high risks of permanent account suspension.
High Acquisition Costs (CAC)
Over-reliance on organic search and expensive third-party marketplaces led to a stagnating CAC and limited control over the customer journey.
Attribution Gaps
Difficulty in connecting digital ad spend to brick-and-mortar dispensary foot traffic and online "click-and-collect" revenue.
Market Saturation
Increasing competition in legal territories meant that "staying visible" was no longer enough; Gage needed to dominate search intent at the precise moment of purchase.
Spokes Solutions
Our approach was not about “gaming the system” but about sophisticated, technology-led compliance and performance engineering.
We deployed a proprietary "Compliance-First" AI playbook. This involved using AI to generate ad copy and landing page content that resonates with human consumers while remaining entirely "invisible" to Google’s automated disapproval bots.
Instead of bidding on broad cannabis terms, we built a granular campaign structure focused on "near me" dispensary intent and lifestyle-based solution queries, capturing users at the bottom of the funnel.
We implemented AI-driven CRO (Conversion Rate Optimization) on Gage’s landing pages to improve the "Click-to-Cart" ratio, ensuring that every dollar spent on traffic resulted in a higher probability of sale.
We bridged the gap between online impressions and offline conversions, allowing the Gage team to see a 360-degree view of how digital ads were driving foot traffic to their physical dispensary locations.
